Senior Specialist, Epic Pass Social Media

About the Role

Key Responsibilities

• Execute day-to-day social media strategy for Epic Pass across Instagram, Facebook, and TikTok, ensuring content aligns with brand voice, seasonal priorities, and campaign goals
• Develop and manage a detailed social editorial calendar, coordinating cadenced messaging, timely content moments, and integration of influencer and partner content
• Lead the capture, creation, and publishing of social content, including Reels, TikToks, animated GIFs, and post copy, that reflects the Epic Pass brand, leverages current trends, and platform best practices
• Proactively identify and pitch content ideas that tap into cultural moments, trends, and platform innovations to keep Epic Pass relevant and top of mind
• Collaborate with brand teams to produce assets that support storytelling, community engagement, and business objectives
• Monitor and engage with the Epic Pass social community, responding to questions, moderating comments, and interacting with influencer and partner content to drive awareness and loyalty
• Partner with resort communications teams to align on seasonal content needs, share assets, and coordinate around large-scale photo/video shoots
• Support photo and video capture on-mountain and in resort
• Continuously monitor social media trends, editing styles, and new platform features to recommend and test innovative content approaches
• Provide strategic input and best practice guidance to internal teams on optimizing content for engagement and brand consistency across platforms

Requirements

• 2-3+ years of experience in related field
• Ability to capture high quality photos and video
• Skilled in video editing for Instagram Reels and TikTok videos; understanding of platform algorithms
• Strong knowledge of social media best practices, tools, and analytics (Sprout Social)
• Experience with design principles and content editing using Adobe Creative Suite, Canva, or similar tools
• Excellent written and verbal communication skills
• Ability to organize details and complete projects in a timely manner
• Proficiency with Microsoft Office suite (Word, Excel, PowerPoint, Outlook, Teams)
• Willingness to travel up to 25% during peak season (Dec. - Feb.)
• Passion for social media platforms, trends, technology, and best practices

Nice to Have

• Knowledge of the ski/snowboard industry

Qualifications

• Bachelor's Degree in related field preferred

Benefits & Perks

• Ski/Mountain Perks! Free passes for employees, discounted lift tickets for friends and family, and free ski lessons
• Additional discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical, Dental, and Vision plans (for eligible seasonal employees after 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
• Hybrid work environment with flexibility to work on-site and off-site