Senior Vice President, Creator Marketing (Tech & Gaming)

Edelman

New York, NY

Full Time

Executive

128k-205k

6 days ago

Job Description

About the Role

Assembly is an integrated agency providing purpose-built communications to Microsoft - bringing strategy, creative, research, social and digital, and influencer marketing together to drive tangible business results and advance Microsoft's mission to empower every person and organization on the planet to achieve more. Assembly, Inc. has an exciting opportunity for a Senior Vice President, Creator Marketing to lead the daily account management of the Influencer and Content Creator Programs for the Microsoft account. This role will focus on driving brand strategy on how we engage with digital influencers and content creators to help promote Microsoft's products and services among their ever-growing and significant audiences.

Key Responsibilities

Lead integrated marketing strategies across paid, earned, owned, and shared media channels.
Oversee large-scale programs and ensure strategic alignment with client goals.
Partner with senior leaders across creative, strategy, and account teams to conceptualize and pitch innovative creator solutions.
Champion creator partnerships on emerging platforms including Reddit, Substack, Discord, and Twitch-while staying rooted in staples like YouTube, Instagram, and TikTok.
Interpret business and cultural data to inform high-impact creator activations.
Manage cross-functional teams, mentoring talent and fostering a culture of curiosity, collaboration, and accountability.
Develop program budgets and forecasting with operational excellence.
Drive growth by leading new business efforts, elevating creative and strategic output, and nurturing a high-performing team.
Drive a collaborative culture across Creator teams and other Assembly and Edelman offerings and communities to enhance overall culture, effectiveness, efficiencies and best work on behalf of agency.

Requirements

10+ years of relevant experience in communications marketing and/or related fields.
A bachelor's degree or equivalent work experience.
Proven experience leading creator marketing strategy for clients in the technology and/or gaming industries.
Deep familiarity with the influencer landscape, including creator tiers, digital platforms, legal and compliance frameworks, and measurement methodologies.
Strong champion of organizational processes and new services under the Creator Marketing umbrella.
Passion for emerging technology and its intersection with storytelling and audience engagement.
Models and mentors across the business, despite their focus and portfolio.
Equally strategic and operational - you think big, execute brilliantly, and sweat the details.
An inclusive, collaborative leader who thrives in matrixed environments and empowers others to do their best work.
Future-focused, trend-savvy, and hungry to keep learning.

Nice to Have

Demonstrated success leading creator marketing strategies in agency or brand environments.
Deep expertise in creator partnerships, content strategy, and ROI-focused campaign development.
Proven track record of leading a high-performing team.
Direct experience managing multiple direct reports at the manager level.
International/Global experience.
Strong pulse on creator marketing trends, platform innovations, and emerging talent, bringing fresh thinking to every brief.
Track record of growing new business.

Qualifications

Educational background or equivalent work experience.
Experience in communications marketing and/or related fields.
Proven experience leading creator marketing strategies for clients in the technology and/or gaming industries.

Benefits & Perks

Salary range of $128,000 - $205,000 annually, based on relevant factors.
Additional rewards may include annual bonuses, paid time off, and region-specific benefits.
DJE Holdings offers medical and dental insurance, vision, 401K, life insurance, disability insurance, travel assistance, and wellness programs.

Working at Edelman

DJE Holdings provides equal employment opportunities and emphasizes a culture of inclusion, collaboration, and continuous learning. They are committed to nondiscriminatory employment practices and fostering a diverse workplace environment.

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