Senior Vice President of Marketing

About the Role

Key Responsibilities

• Define and lead the overarching marketing strategy, aligning with company objectives and revenue targets.
• Guide strategic investment in awareness, lead generation, customer retention, and brand development initiatives.
• Own the marketing funnel—from brand awareness to pipeline contribution—ensuring measurable growth at each stage.
• Provide executive leadership and vision to a cross-functional marketing team, fostering a culture of performance, creativity, and accountability.
• Ensure exceptional execution in product positioning, messaging, persona development, competitive intelligence, and go-to-market strategy.
• Serve as a strategic partner to Product and Sales by driving cross-functional alignment for product launches and lifecycle management.
• Oversee pricing and packaging strategy in partnership with Product and Commercial leadership.
• Own lead generation and pipeline growth through integrated campaigns, digital marketing, webinars, and event strategies.
• Partner with Sales to define marketing-sourced pipeline goals and execute programs that deliver high-quality leads and accelerate conversions.
• Lead the development of high-impact content including sales collateral, thought leadership, product guides, case studies, and more.
• Oversee brand messaging and external communications including public relations, analyst relations, and media engagements.
• Ensure consistent brand voice and storytelling across all channels.
• Collaborate with Sales and Sales Operations to ensure teams are equipped with the tools, messaging, and content needed to win deals.
• Continuously improve enablement strategies to support evolving buyer journeys and competitive dynamics.
• Build a culture of measurement and continuous improvement by defining KPIs, analyzing performance, and adjusting tactics accordingly.
• Oversee the marketing technology stack to ensure scalable, data-driven execution.

Requirements

• 10+ years of experience in B2B marketing, with at least 5 years in product marketing and 3+ years in a senior leadership capacity.
• Proven experience in healthcare technology, ideally in a SaaS environment serving providers or payer markets; post-acute care experience a plus.
• Strong track record of driving demand, launching products, and owning positioning in complex B2B markets.
• Deep expertise in product marketing fundamentals including messaging frameworks, go-to-market planning, competitive intelligence, and persona-driven strategy.
• Demonstrated ability to build and lead high-performing teams while remaining a hands-on contributor.
• Strong communication, collaboration, and executive presentation skills.
• Proficiency with marketing platforms and tools (e.g., CRM, CMS, marketing automation, analytics platforms).

Nice to Have

• Experience in healthcare SaaS environments serving providers or payer markets.
• Post-acute care industry experience.

Qualifications

• Educational background in relevant fields (implied by senior leadership role, though not explicitly stated).

Benefits & Perks

• Competitive pay
• Robust benefits
• Professional development opportunities