SEO Analyst

Cbs News

New York, NY

Full Time

Mid Level

63k-84k

29 days ago

Job Description

About the Role

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News sites. Successful candidates will have proven success working with, and optimizing, multiple sites.

Key Responsibilities

Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
Use SEO tools effectively to identify opportunities
Monitor SEO performance against agreed upon KPIs
Provide reports to demonstrate success of SEO strategies
Collaborate with internal teams - Product, Editorial, etc. - to improve effectiveness of SEO tactics
Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Requirements

4+ years of experience within an SEO role
Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc.
Excellent verbal and written communication skills
Ideally, experience with news SEO - Google News / Discover / Bing News
Experience with App store / Google Play Store optimization a plus
Ability to work collaboratively with cross-functional teams

Nice to Have

Experience with news SEO - Google News / Discover / Bing News
Experience with App store / Google Play Store optimization

Qualifications

Experience with SEO tools and processes
Strong communication skills
Experience working with multiple sites and optimizing for search engines

Benefits & Perks

Salary range of $63,000.00 - 84,000.00 depending on location, experience, and other factors

Working at Cbs News

Paramount is an equal opportunity employer committed to inclusion and diversity. The company fosters a spirit of inclusion in all aspects of its work, including programming, employee benefits, and social impact initiatives. They believe opportunity, access, resources, and rewards should be available to all.

Apply Now