SEO Analyst

About the Role

Key Responsibilities

• Plan and execute SEO strategies based on the client's goals and objectives.
• Collaborate with Account Managers to understand client goals, strategies, and requirements.
• Conduct comprehensive keyword research and build strategies to increase client's rankings and growth.
• Create content (blogs, on-site content, title tags & meta descriptions, etc) & optimize existing clients' websites to drive organic traffic.
• Optimize the user experience on the website to increase conversions.
• Monitor and analyze the effectiveness of SEO and other marketing efforts through data & trend analysis.
• Implement and manage on-page and off-page SEO strategies to enhance website visibility and performance.
• Collaborate with content writers to develop SEO-friendly content strategies that align with client objectives.
• Edit, claim, and create top Business listings across the web (Facebook, Google My Business, etc).
• Identify and resolve technical SEO issues to improve user experience.
• Audit and analyze websites for errors and opportunities for improvement.
• Regularly analyze, monitor, and report on the performance of SEO campaigns, providing actionable insights and recommendations.
• Stay informed about competitors and industry trends to identify opportunities and threats.
• Maintain clear and effective communication with clients, discussing progress, results, and next steps.
• Other duties may be assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Proven experience in SEO, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMRush, Moz, and others.
• Relevant experience in Automotive, Legal, or E-commerce Marketing.
• Exceptional analytical and problem-solving skills.
• Strong communication skills, both written and verbal.
• High attention to detail with the ability to manage multiple projects simultaneously.
• A positive attitude and team player.

Nice to Have

• Agency experience.
• Web development/design skills, HTML, and CSS experience.