SEO Analyst, Editorial

Hearst

New York, NY

Full Time

Mid Level

68k-80k

about 1 month ago

Job Description

About the Role

Hearst Magazines' portfolio of more than 25 powerful brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social, and print, reaching nearly 139 million readers and site visitors each month. We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world, reinventing publishing for the 21st century. Hearst Autos is seeking a detail-oriented, analytical SEO Analyst to support our editorial SEO efforts, ensuring content aligns with search demand, user intent, and editorial excellence while adapting to an AI-driven search ecosystem.

Key Responsibilities

Support editorial teams across Hearst Autos by analyzing SEO performance and surfacing actionable insights.
Build and maintain dashboards using GA4, GSC, and data visualization tools to report on content performance and growth areas.
Conduct keyword research, competitor analysis, and content audits to identify optimization opportunities.
Monitor AI-influenced search experiences (e.g., AI Overviews, ChatGPT, Perplexity) and assess their impact on content visibility and strategy.
Track emerging AI tools and trends that affect how users search and consume information.
Develop clear and concise SEO content briefs that reflect best practices and editorial goals.
Maintain and update content calendars based on performance metrics and seasonal demand.
Assist in the development of SEO documentation, training materials, and best practice guidelines for editorial teams.
Conduct QA checks on new and updated content to ensure alignment with SEO and AI-informed best practices.

Requirements

2-4 years of hands-on SEO experience, preferably within a digital media or publishing environment.
Proficient in on-page SEO and keyword research, with a working knowledge of off-page and technical SEO principles.
Experience monitoring AI-driven SERP features and adapting SEO strategies accordingly.
Highly skilled in Google Analytics 4 (GA4), Google Search Console (GSC), Screaming Frog, and keyword research tools (e.g., SEMrush, Ahrefs).
Familiarity with data visualization tools (e.g., Looker); SQL knowledge is a plus but not required.
Strong attention to detail with the ability to translate complex data into clear insights.
Comfortable working cross-functionally with editors and product teams.
Interest in the evolving search landscape, including the impact of AI on search, content creation, and user behavior.
Strong written and verbal communication skills.

Nice to Have

SQL knowledge.

Qualifications

Experience with SEO tools such as SEMrush, Ahrefs, GA4, GSC, and Screaming Frog.

Benefits & Perks

The base salary for this role is between $68,000-$80,000, dependent on skills, experience, and market factors.
Position is based in the NYC office with no remote option.

Working at Hearst

Hearst Magazines is committed to diversity and equal opportunity employment, welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.

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