SEO & Content Specialist

Dap

Baltimore, MD

Full Time

Mid Level

75k-105k

3 days ago

Job Description

About the Role

The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. The candidate will work collaboratively across marketing and product teams to deliver impactful results and support continuous professional growth within a company that values a collaborative and rewarding work environment.

Key Responsibilities

Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals.
Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines.
Oversee off-page SEO, including backlink acquisition and domain authority improvements.
Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences.
Create and optimize content for websites and landing pages using targeted keywords and SEO best practices.
Analyze competitors' content strategies to identify opportunities for improvement and differentiation.
Partner with the Social Media team to optimize social media content for improved organic reach.
Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs.
Provide regular reporting on content performance and recommend data-driven adjustments.
Analyze user behavior and engagement metrics to refine strategies and improve customer experience.

Requirements

Bachelor's degree in marketing, Communications, English, or a related field.
Minimum of 4+ years of experience in SEO and content creation roles.
Proven ability to increase organic traffic and improve search rankings.
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console.
Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content.
Strong analytical and problem-solving skills with attention to detail.
Ability to collaborate effectively across teams and present SEO insights to various stakeholders.

Nice to Have

Proficiency in AI-powered content optimization tools.
Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.

Qualifications

Educational background in marketing, Communications, English, or a related field.
Experience in SEO and content creation roles for at least 4 years.

Benefits & Perks

Medical, Dental and Vision Insurance
Company Provided Life Insurance
Paid Time Off (PTO)
Company-paid short-term and long-term disability
401(k) plans
Employer-funded pension plan
Tuition Reimbursement

Working at Dap

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed. We support associates in continuous professional growth and collaborate on career advancement. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, and wellness programs.

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