SEO & Content Specialist

About the Role

Key Responsibilities

• Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals.
• Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines.
• Oversee off-page SEO, including backlink acquisition and domain authority improvements.
• Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
• Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences.
• Create and optimize content for websites and landing pages using targeted keywords and SEO best practices.
• Analyze competitors' content strategies to identify opportunities for improvement and differentiation.
• Partner with the Social Media team to optimize social media content for improved organic reach.
• Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs.
• Provide regular reporting on content performance and recommend data-driven adjustments.
• Analyze user behavior and engagement metrics to refine strategies and improve customer experience.

Requirements

• Bachelor's degree in marketing, Communications, English, or a related field.
• Minimum of 4+ years of experience in SEO and content creation roles.
• Proven ability to increase organic traffic and improve search rankings.
• Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console.
• Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
• Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to collaborate effectively across teams and present SEO insights to various stakeholders.

Nice to Have

• Proficiency in AI-powered content optimization tools.
• Expertise in optimizing content using CMS platforms such as WordPress or Sitecore.
• Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.

Qualifications

• Bachelor's degree in marketing, Communications, English, or a related field.
• Minimum of 4+ years of experience in SEO and content creation roles.

Benefits & Perks

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement