SEO and Content Strategy Manager

About the Role

Key Responsibilities

• Define and lead SEO and AIO content strategies across key web properties, aligning with business goals, campaign plans, and product launches.
• Build strategy for AIO optimization.
• Build roadmap for SEO improvement in line with business strategy.
• Own keyword strategy, topical architecture, and content planning across priority journeys and personas.
• Optimize existing content and drive new creation initiatives to improve rankings, visibility, and conversion across organic channels.
• Partner with internal content teams to align SEO strategy with editorial planning.
• Conduct technical and content audits to identify issues and opportunities.
• Implement on-page SEO improvements (e.g., metadata, URL structure, header optimization, internal linking, schema markup).
• Partner with engineering, product, and UX teams to influence site architecture, performance, and search accessibility.
• Collaborate across digital, brand, product marketing, paid media, and creative teams to ensure content efforts are aligned and scalable.
• Provide SEO and content expertise in campaign planning and web initiatives.
• Manage and coordinate relationships with designers, agencies, or other content vendors supporting SEO or content production.
• Develop aligned consumer resource and help article strategy.
• Execute ad hoc SEO optimization projects.
• Define and track KPIs such as keyword rankings, organic traffic, conversion rates, and content engagement.
• Use analytics tools to measure effectiveness and iterate based on data.
• Stay on top of industry trends, algorithm updates, and emerging tools to continuously evolve SEO and AIO content approach.

Requirements

• Bachelor's degree or equivalent experience.
• 5-8 years of experience in SEO and content strategy, with proven results driving organic growth.
• Experience working on AI search optimization.
• Experience writing and optimizing content that improves rankings and engages users (landing pages, blog posts, FAQs, etc.).
• Deep understanding of technical, on-page, and off-page SEO, including AI-driven search optimization (AIO).
• Ability to build keyword strategies, topical architecture, and content plans aligned to user journeys and business goals.
• Skilled in using SEO and analytics tools to track performance, extract insights, and optimize accordingly.
• Proficiency in conducting audits, optimizing metadata, implementing schema, and partnering on site architecture.
• Strong ability to align with product, UX, engineering, and creative teams to drive results.
• Experience leading projects and coordinating with agencies or freelancers to scale content production.
• Ability to guide, write, or edit high-impact content that improves rankings and user engagement.
• Skilled in presenting SEO strategies and results to stakeholders in clear, actionable terms.
• Stays ahead of industry trends, algorithm updates, and emerging AI tools to keep strategy relevant.

Nice to Have

• Experience with digital marketing campaigns and paid media.
• Knowledge of search engine behavior and AI search trends.
• Experience managing vendor relationships and content production teams.

Qualifications

• Relevant work experience of 5-8 years in SEO and content strategy.
• Proven results in driving organic growth.
• Experience with AI search optimization.
• Experience in content creation and optimization.

Benefits & Perks

• Comprehensive benefit package including medical, dental, and vision plans.
• Life, long-term disability, flexible spending, and health savings accounts.
• Paid time off, 8 paid holidays, and 401(k) retirement benefits.
• Salary range of $100,000 to $140,000, commensurate with experience and location.
• Variable compensation eligibility.