SEO & Marketing Associate

WorkRocket

Richmond, VA

Full Time

Entry Level

50k-60k

9 days ago

Job Description

About the Role

The Richmond Group is hiring a resident expert in SEO to join their marketing and web development teams in Richmond, VA. With nearly 60 years of success, the company values strong performers, supports professional growth, and fosters a team culture built on support, collaboration, and recognition. The role involves optimizing websites, creating content, analyzing performance metrics, and contributing to the company's marketing strategies within a supportive environment that rewards talent and offers exciting perks.

Key Responsibilities

Support SEO strategies across multiple brand websites.
Conduct keyword and competitor research to identify content opportunities.
Write SEO-optimized blog posts and web articles on a weekly basis.
Monitor site and page-level performance using tools like Google Analytics and SEMRush.
Collaborate with the team to implement on-page SEO best practices and improve domain visibility.
Regularly analyze rankings, backlinks, and traffic patterns to recommend optimizations.
Partner with Marketing Manager and Software Development Manager to ensure alignment.
Track the performance of content across channels (SEO, LinkedIn, blog, email).
Create recurring performance reports to monitor content reach, engagement, and SEO impact.
Use insights to guide content strategy and recommend adjustments.
Draft and edit compelling copy for websites, blog posts, social posts, and other marketing assets.
Find external outlets and publications to share content and create backlinks.
Assist in scheduling and publishing content across platforms (websites and LinkedIn).
Design basic visual content using Canva or similar tools.
Participate in brainstorming sessions with senior team members.
Stay up to date with digital trends, SEO changes, and platform best practices.
Contribute to shaping and evolving marketing vision across brands.

Requirements

1 year or more of data-driven SEO experience.
Experience with tools like Google Analytics and SEMRush.
Ability to write SEO-optimized content and web articles.
Knowledge of on-page SEO best practices.
Familiarity with content management and scheduling tools.
Basic graphic design skills using Canva or similar tools.
Strong analytical skills to monitor and report on performance metrics.
Excellent communication and collaboration skills.
Ability to generate creative content ideas and contribute to team brainstorming.

Nice to Have

Experience with social media content creation and management.
Knowledge of digital marketing trends and platform best practices.
Experience in website traffic metrics analysis and KPI reporting.

Qualifications

Experience in SEO or digital marketing.
Proficiency with analytics and content creation tools.

Benefits & Perks

401(k)
Dental insurance
Health insurance
Health savings account
Paid time off

Working at WorkRocket

A company built on nearly 60 years of success, supporting a team environment that values support, collaboration, and recognition. The Richmond Group emphasizes professional growth, rewards strong performance, and fosters a culture of innovation and continuous learning. They celebrate employee achievements with perks like food trucks, holiday events, and company outings, and prioritize ethical, confidential, and high-standard service in their industry.

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