SEO & Performance Ops Specialist

About the Role

Key Responsibilities

• Develop and maintain performance dashboards using GA4, Looker Studio, and SQL.
• Calculate and report on funnel metrics: CPS, CAC, CVR, LTV, ROAS.
• Scale insights to brand-level reporting across Medical Guardian and MobileHelp.
• Align internal sales and marketing data from GA4, HubSpot, Salesforce, and ad buying platforms.
• Assist with internal attribution modeling efforts and build vs. buy analysis.
• Harden GA4, Salesforce, and HubSpot tracking infrastructure for full-funnel visibility.
• Own platform hygiene including event naming conventions, tagging logic, and data layer structure.
• Maintain and QA event tracking via Google Tag Manager, Google Tag Assistant, and GA Debug.
• Assist with formulation of SEO/GEO strategy to drive business impacts.
• Own technical SEO execution, resolving crawlability, indexing, schema, and Core Web Vitals issues.
• Structure schema markup for AEO and SGE readiness.
• Develop and execute a 90-day roadmap to improve GEO visibility.
• Analyze user journey friction via heatmaps, clickmaps, and behavior flow.
• Improve CRO testing loops using tools like Microsoft Clarity, VWO, or similar.
• Prioritize experimentation on high-traffic and high-CPS pages to improve lift.
• Translate findings into page-level optimization recommendations.
• Own and maintain SEM tools such as Adthena and AthenaHQ.
• Ensure cross-brand data consistency and reporting fidelity.
• Act as the technical connector between paid media, lifecycle, and brand teams.

Requirements

• 5+ years in SEO, digital analytics, and performance marketing operations, ideally in high-volume environments.
• Proven track record of managing or replacing external SEO agencies through in-house technical execution.
• Expertise in GA4, Google Tag Manager, and event tracking setup/troubleshooting.
• Proficiency in SQL and Looker Studio (or equivalent BI tools) for building dashboards.
• Deep understanding of funnel metrics (CPS, CAC, CVR, LTV, ROAS) and data source alignment.
• Hands-on technical SEO skills including schema markup, Core Web Vitals, crawlability, indexing, and AEO/SGE readiness.
• Experience with behavioral analytics and CRO tools such as Microsoft Clarity, VWO, Hotjar.
• Strong understanding of attribution modeling, GA4, Salesforce, HubSpot integration, and marketing-to-sales data alignment.
• Experience managing SEO and competitive intelligence tools like Adthena, SEMrush, or Ahrefs.
• Ability to operate as a principal-level individual contributor in a fast-paced environment.
• Strong cross-functional communication and collaboration skills.

Nice to Have

• Experience in consumer healthcare or subscription model businesses.
• Familiarity with AthenaHQ or other generative engine optimization tools.
• Strong grasp of paid media performance drivers and their interplay with organic traffic.
• Background in multi-brand or portfolio-level marketing operations.
• Highly analytical and data-driven decision-making skills.
• Ability to translate technical findings into actionable insights for non-technical stakeholders.

Benefits & Perks

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match