SEO & SEM Project Manager

About the Role

Key Responsibilities

• Serve as primary liaison between SEO & SEM teams, LOB partners, and website managers.
• Create and maintain tickets for SEO tasks and cross-functional collaboration.
• Manage feedback loops, revisions, and approvals across multiple stakeholders.
• Keep SEO initiatives on track through structured project oversight.
• Coordinate with internal and external business partners including analytics, creative services, agencies, compliance, and leadership to support development and execution of marketing plans.
• Partner with SEO leadership to define and implement the team's project management framework.
• Recommend tools, templates, and processes to track SEO initiatives and improve visibility across teams.
• Build and maintain a centralized SEO project calendar and backlog tracker.
• Optimize timelines for content creation, compliance review, and publishing.
• Facilitate compliance reviews with writers and stakeholders.
• Ensure feedback is accurately interpreted and incorporated without compromising SEO integrity.
• Recognize and escalate potential risks.
• Support work of consultants and work autonomously.
• Draw marketing strategies and insights from analysis, test hypotheses, and recommend strategies.
• Develop strong business/financial knowledge and understand client strategies and competition.
• Provide timely and effective communication to team members to ensure awareness and commitment.
• Assist with designing marketing plans and execution tactics for assigned product lines while adhering to procedures.
• Perform other duties as assigned, with responsibilities and activities that may change or be added.

Requirements

• Bachelor's Degree in marketing, business, or related field or equivalent work experience.
• A minimum of 4 years of relevant work experience.
• Demonstrated knowledge of traditional and digital creative marketing development process.
• Understanding of banking products and segment needs.
• Ability to work on multiple projects simultaneously and prioritize based on objectives.
• Strong attention to detail and accuracy.
• Strong oral and written communication skills.
• Proven relationship-building skills with mid to senior level management and cross-functional teams.
• Experience with project management, stakeholder communication, and progress tracking.
• Knowledge of marketing principles and ability to provide tactical recommendations.
• Experience in developing and executing marketing strategies for product lines or segments.

Nice to Have

• Experience with marketing workflow management methods.
• Experience with hypothesis testing and analytics.
• Knowledge of compliance review processes and risk management in marketing.
• Familiarity with tools and templates for project tracking.

Qualifications

• Bachelor's Degree in marketing, business, or related field.

Benefits & Perks

• Eligible for a base salary ranging from $71,000 to $115,000 annually depending on experience and location.
• Eligibility for short-term incentive compensation and deferred incentive compensation based on performance.
• Access to a list of benefits as provided by the company.