SEO & Social Media Specialist

About the Role

Key Responsibilities

• Conduct keyword research and competitive analysis to inform content strategy.
• Collaborate with web and product teams to improve site structure, URL strategies, and metadata across the eCommerce catalog.
• Optimize website copy, meta descriptions, title tags, and internal linking structure.
• Manage and update the SEO performance dashboard using tools like Google Analytics, Search Console, and SEMrush (or equivalent).
• Collaborate with content writers and web developers to implement on-page and technical SEO improvements.
• Monitor rankings, traffic, and conversions, and adjust strategy as needed to improve KPIs.
• Identify and resolve site crawl issues, broken links, and other technical SEO challenges.
• Track and report on backlinks, domain authority, and overall search visibility.
• Plan, create, schedule, and publish content across social media platforms such as Instagram, Facebook, LinkedIn, X/Twitter, and TikTok.
• Develop and maintain a social media calendar aligned with campaigns and company goals.
• Engage with followers, respond to messages and comments, and manage community interactions.
• Analyze post and campaign performance metrics to optimize strategy.
• Collaborate with design and marketing teams to create visual and written content.
• Stay informed of industry trends and platform updates; bring innovative ideas to grow engagement and followers.
• Support social ad campaigns in collaboration with paid media or agency partners.
• Use AI tools (e.g., ChatGPT, Jasper, Copy.ai, Canva Magic Write, Grammarly) to assist with content ideation, A/B testing, and productivity tasks.
• Experiment with prompt design and workflow automation to speed up SEO reporting, content creation, or social captioning.
• Stay up to date with emerging AI tools relevant to digital marketing, and propose integrations where applicable.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 2-4 years of hands-on experience with SEO and social media management.
• Proficiency with SEO tools (e.g., Google Analytics, Search Console, SEMrush, Moz, Ahrefs).
• Experience with social media scheduling tools (e.g., Buffer, Hootsuite, Sprout).
• Strong writing, editing, and storytelling skills.
• Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress) preferred.
• Graphic design skills or familiarity with Canva/Adobe Creative Suite is a plus.
• Highly organized, data-driven, and comfortable managing multiple projects simultaneously.

Nice to Have

• Graphic design skills or familiarity with Canva/Adobe Creative Suite.

Benefits & Perks

• Hybrid Workplace
• Medical, Dental, and Vision coverage and more
• 401K
• Pet insurance
• Employee Assistance Program
• PTO
• Progressive, inclusive culture
• Wellness programs
• Continuous Improvement Training