SEO Associate

About the Role

Key Responsibilities

• Execute SEO strategies across FanDuel Casino and FanDuel Sports to increase organic traffic and brand visibility.
• Conduct keyword research and competitive analysis to inform content creation and updates.
• Partner with content editors, copywriters, and product stakeholders to optimize content for organic discovery.
• Manage and maintain content calendars and page-level optimizations aligned with marketing objectives.
• Audit and improve on-page SEO elements such as meta tags, headers, and internal linking.
• Monitor and report on SEO performance using tools like Google Search Console, SEMrush, and Ahrefs.
• Stay on top of SEO trends, algorithm updates, and AI advancements that impact organic search.
• Collaborate with engineering and analytics teams to support technical SEO initiatives and A/B testing efforts.

Requirements

• 2+ years of experience in SEO, digital content marketing, or editorial SEO operations.
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene.
• Demonstrated success growing search traffic through editorial or gaming-related content.
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments.
• Strong organizational and project management skills.
• Ability to synthesize SEO insights into actionable strategies.
• Passion for digital media, iGaming, and casino-related content.

Nice to Have

• Experience in fast-paced editorial or newsroom-style environments.
• Knowledge of HTML, CSS, JavaScript, and Structured Data Markup.
• Understanding of conversion rate optimization and A/B testing frameworks.
• Familiarity with Jira, Trello, Asana, or other project management tools.
• Knowledge of online casino games (slots, table games, live dealer, etc.) or sports/gaming industry experience.
• Exposure to legal/regulatory compliance standards in digital publishing or gaming.

Qualifications

• Experience in SEO, digital content marketing, or editorial SEO operations for at least 2 years.

Benefits & Perks

• Health plans including programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable laws.
• Additional benefits such as medical, vision, dental, life, and disability insurance, and potential incentive compensation.