SEO Associate

Cigars International

Bethlehem, PA

Full Time

Mid Level

50k-50k

10 days ago

Job Description

About the Role

As an SEO Associate, you will play a key role in driving organic growth across multiple eCommerce websites in the premium tobacco category. This position offers the opportunity to flex and hone your SEO skills while working closely with business units and contributing to strategic discussions. You will lead biweekly strategy/content sessions with business units, execute SEO initiatives, and provide actionable insights through reporting and analysis. The ideal candidate is detail-oriented, analytical, and eager to learn, with a strong foundation in SEO best practices and a passion for delivering measurable results.

Key Responsibilities

Lead biweekly SEO strategy/content sessions with business units, ensuring alignment with overall SEO goals.
Execute on-page and technical SEO tasks, including keyword research, content optimization, and site audits.
Build and maintain SEO reports and dashboards; analyze performance data to identify trends and opportunities.
Conduct competitive research and analysis using tools such as Similarweb, Conductor, SEMRush, etc. to track market share and identify growth opportunities.
Collaborate with content, merchandising, and development teams to implement SEO recommendations.
Monitor site health and identify issues related to indexing, crawlability, and technical performance.
Stay current on SEO trends, algorithm updates, and industry best practices; share insights with the team.
Support the SEO Manager with ad hoc analysis and special projects as needed.

Requirements

Bachelor's degree in marketing, communications, or related field preferred.
1-3 years of experience in SEO or digital marketing.
Strong analytical skills; ability to interpret data and provide actionable recommendations.
Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar.
Basic understanding of HTML, CSS, and JavaScript.
Excellent communication skills and ability to work cross-functionally.
Highly organized with strong attention to detail and ability to manage multiple priorities.
Proficiency in Excel and PowerPoint.

Nice to Have

Experience with website traffic metrics analysis.
Knowledge of website analysis and productivity software.
Experience with dashboard development and performance reporting.

Qualifications

Bachelor's degree in marketing, communications, or related field
1-3 years of experience in SEO or digital marketing

Benefits & Perks

Comprehensive Health Care, Vision & Dental Plan
Flexible Spending Account
Disability Plans
Basic & Supplemental Life Insurance
Paid Vacation, Paid Time Off (PTO) days, Holidays
401(k) Retirement Saving Plan including a generous Company match
Tuition reimbursement

Working at Cigars International

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. We are committed to providing a comprehensive benefits package and fostering a collaborative, detail-oriented work environment. We value continuous learning and staying current with industry trends.

Apply Now