SEO Content Manager

Zoom

Springfield, IL

Full Time

Senior

98k-226k

9 days ago

Job Description

About the Role

As the SEO Content Manager at Zoom in Springfield, Illinois, United States, you will contribute to the SEO strategy across multiple digital properties. You will partner with marketing, content, product, and engineering teams to ensure our international websites are optimized for organic search. The role involves managing SEO roadmaps, conducting keyword research, providing SEO guidance, analyzing key metrics, collaborating with cross-functional teams, and monitoring search engine visibility to improve performance.

Key Responsibilities

Owning and evolving the SEO roadmap for all Zoom digital properties including international SEO.
Conducting comprehensive keyword research to identify high-potential, non-branded search terms relevant to target audiences and business objectives.
Analyzing search volume, competition, and user intent to prioritize opportunities.
Delivering clear SEO guidance to internal and external content teams to optimize for keywords, on-page elements, user experience, and accessibility.
Tracking, analyzing, and reporting on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions, and identifying trends and areas for improvement.
Collaborating closely with product, content, and engineering teams to implement SEO strategies through scalable, high-quality execution.
Helping design and implement workflows that improve content production, localization, and on-page optimization at scale.
Monitoring Zoom's visibility across traditional and AI-generated search engine results, identifying performance gaps, and guiding strategic actions.

Requirements

Hold a Bachelor's degree in Digital Marketing, Communications, Information Technology, or equivalent practical experience.
5+ years of SEO experience in an enterprise SaaS business with a record of delivering measurable growth.
Proven track record of launching and scaling SEO experiments, making data-informed decisions, and learning quickly.
Understanding of traditional keyword research methodologies, search engine algorithms, and ranking factors, with an interest in adapting strategies for LLMs.
Ability to manage multiple projects while prioritizing effectively and working independently or with cross-functional teams.
Genuine curiosity and openness to learning, adapting, and evolving with industry trends.
Good written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical audiences.
Experience working on international SEO and localization strategies.
Experience with link-building strategies.
Experience with paid search, programmatic SEO, and YouTube SEO.

Nice to Have

Experience with paid search, programmatic SEO, and YouTube SEO.

Qualifications

Bachelor's degree in Digital Marketing, Communications, Information Technology, or equivalent practical experience.

Benefits & Perks

A variety of perks, benefits, and options to help employees maintain physical, mental, emotional, and financial health.
Support for work-life balance.
Opportunities to support the community.

Working at Zoom

Zoom helps people stay connected to get more done together. The company aims to build the best collaboration platform for the enterprise, fostering a fast-paced, problem-solving environment focused on customer and user needs. Zoom values growth, collaboration, support, empowerment, and fair hiring practices, with a commitment to providing accommodations for candidates with medical disabilities.

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