SEO Content Manager

About the Role

Key Responsibilities

• Owning and evolving the SEO roadmap for all Zoom digital properties including international SEO.
• Conducting comprehensive keyword research to identify high-potential, non-branded search terms relevant to our target audience and business objectives. Analyzing search volume, competition, and user intent to prioritize opportunities.
• Delivering clear SEO guidance to internal and external content teams to optimize for keywords, on-page elements, user experience, and accessibility.
• Tracking, analyzing, and reporting on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions. Identifying trends, insights, and areas for improvement.
• Collaborating closely with product, content, and engineering teams to bring SEO strategies to life through scalable, high-quality execution.
• Helping design and implement workflows that improve content production, localization, and on-page optimization at scale.
• Monitoring Zoom's visibility across both traditional and AI-generated search engine results, identifying performance gaps, and guiding strategic action.

Requirements

• Hold a Bachelor's degree in Digital Marketing, Communications, Information Technology, or equivalent practical experience.
• 5+ years of SEO experience in an enterprise SaaS business with a record of delivering measurable growth.
• Proven track record of launching and scaling SEO experiments, making data-informed decisions, and learning quickly.
• Understanding of traditional keyword research methodologies, search engine algorithms, and ranking factors, with an interest in adapting strategy for LLMs.
• Ability to manage multiple projects while prioritizing effectively and working independently and with cross-functional teams.
• Genuine curiosity and openness to learning, adapting, and evolving with industry trends.
• Good written and verbal communication skills, with the ability to explain complex SEO concepts to non-technical audiences.
• Experience working on international SEO and localization strategies.
• Experience with link-building strategies.
• Experience with paid search, programmatic SEO, and YouTube SEO.

Nice to Have

• Experience with AI and search engine results optimization.
• Familiarity with SEO tools and analytics platforms.
• Knowledge of international markets and localization best practices.

Qualifications

• Bachelor's degree in relevant field or equivalent practical experience.

Benefits & Perks

• A comprehensive benefits program supporting physical, mental, emotional, and financial health.
• Support for work-life balance and community involvement.
• Opportunities for growth and career advancement within a collaborative environment.