SEO Content Manager - Urology

About the Role

Key Responsibilities

• Lead the development of a comprehensive SEO, website, and content strategy for Aeroflow Urology in collaboration with leadership, marketing, and external SEO agencies to improve organic search performance, lead volume, and brand awareness.
• Develop, prioritize, and manage the editorial calendar and content roadmap with internal writers, coordinators, and external partners.
• Optimize new and existing content for search rankings, click-through rates, engagement, and conversions by applying on-page SEO best practices such as metadata, headers, schema, and internal linking.
• Conduct and oversee technical SEO audits to address crawlability, indexation, page speed, mobile usability, and site health issues.
• Partner with developers and UX/UI teams to implement technical SEO recommendations, including site architecture, page load improvements, and mobile usability enhancements.
• Lead A/B and multivariate testing initiatives for web pages and content, from ideation to measurement, in partnership with relevant teams.
• Track and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and ensure reporting is up-to-date and insightful.
• Manage the external SEO agency and internal SEO & Editorial team, providing guidance, training, and strategic direction.
• Collaborate with the broader marketing team on campaigns, PR, link building, and other initiatives.
• Act as the SEO subject matter expert within the organization, advising on SEO’s role in broader marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in a hands-on, SEO-focused content marketing role.
• Proven success in developing and executing SEO strategies that increase organic traffic, leads, and improve keyword rankings.
• Strong writing and editing skills with attention to detail and readability.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, etc.
• Experience with CMS platforms like Magento/Adobe Commerce, WordPress, HubSpot, or similar.
• Solid understanding of technical SEO fundamentals including site speed, crawlability, indexation, and implementation.
• Experience conducting site audits, keyword research, and competitive analysis using industry-standard tools.
• Ability to lead SEO initiatives from conception to execution while collaborating across technical and non-technical teams.
• Excellent organizational and project management skills.
• Experience leading and mentoring marketing team members.
• Strong communication skills to articulate complex SEO strategies to diverse stakeholders.
• Ability to work independently and manage time efficiently in a remote environment.
• Experience with project management tools such as Jira, Trello, or Asana.

Nice to Have

• Experience working in healthcare, medical devices, or regulated industries.
• Understanding of patient acquisition funnels and healthcare lead generation.
• Experience leveraging AI-driven SEO/content tools like Clearscope.
• Background in integrated digital marketing aligning SEO with paid, social, and email marketing efforts.
• Track record of building scalable SEO processes and teams.
• Ability to adapt quickly to Google algorithm changes and industry shifts.

Benefits & Perks

• Competitive pay
• Health plans with FSA or HSA options
• Dental and Vision insurance
• Optional Life Insurance
• 401K with company match
• 12 weeks parental leave for birthing parent, 4 weeks for non-birthing parent(s)
• Additional parental benefits including fertility stipends, free diapers, breast pump
• Paid holidays and PTO from day one
• Employee Assistance Programs
• Recognition as a Family Forward Certified, Great Place to Work Certified, Inc. 5000 Best Place to Work, HME Excellence Award, Sky High Growth Award