SEO Copywriter-Senior Associate
JPMorgan Chase
Job Description
About the Role
Reporting to the Editor of Organic Search, this team collaborates with SEO and editorial colleagues, as well as various partners, to optimize articles and manage multi-platform projects. The team emphasizes the creation of customer-centric content that provides fresh insights and drives consistent business results. As a Search Engine Optimization Copywriter on our content production team, you'll have an opportunity to flex your research, writing and editing skills while helping consumers improve their financial savvy. Your primary mission will be to help build out a best-in-class library of accessible financial content that promotes engagement, establishes authority and helps readers better understand the often tricky and complex world of money, credit and finance. You will work closely with Search Engine Optimization and editorial colleagues and liaise regularly with partners including lines of business, compliance and legal, in a fast-paced environment focused on creating customer-centric, SEO-friendly content that delivers business results.
Key Responsibilities
- Research, write and edit an assortment of consumer-friendly SEO articles for Chase lines of business including credit card, consumer banking, auto lending, and home lending.
- Respond to a steady stream of edits in a timely manner and demonstrate mastery of detail.
- Effectively liaise with subject matter experts (SMEs), compliance and legal teams to shepherd articles toward approval and publication.
- Compose clearly defined creative briefs that succinctly synopsize topics with the assistance of AI.
- Draft engaging, SEO-friendly articles at a consistent pace to meet monthly KPIs and annual OKRs.
- Manage a pipeline of live articles due for recertification, ensuring content remains fresh and up-to-date.
- Jump in and out of platforms and applications quickly, drafting articles and exploring metrics as needed.
- Represent the SEO content team on calls with stakeholders and partners.
Requirements
- 5+ years of verifiable work experience writing about financial services, pharmaceuticals, healthcare, or insurance with professional writing samples.
- Proven project management skills capable of maintaining multiple assignments in a fast-paced workflow.
- Strong understanding of SEO best practices and their application to quality content.
- Ability to liaise effectively with a wide range of partners via in-person, Zoom, email, and messaging services.
- Proven ability to adapt to and learn new tech platforms and workflow processes.
- Demonstrated ability to juggle multiple projects, meet deadlines, and deliver on expectations.
- High comfort level with multi-tasking and efficient time management.
Nice to Have
- Excellent verbal and written communication skills with attention to detail.
- Experience with content review by multiple stakeholders, especially with compliance departments.
- Proficiency with Adobe Workfront as a project management and reporting tool.
- Knowledge of leveraging Artificial Intelligence, including ChatGPT/Open AI.
- Knowledge of credit card features, auto lending, consumer banking, and home lending.
Job Details
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About JPMorgan Chase
Website
jpmorganchase.com
Location
New York, NY
Industry
Commercial Banking
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