SEO Digital Marketing Specialist (Hybrid)

Great West Casualty Company

South Sioux City, NE

Full Time

Mid Level

4 days ago

Job Description

About the Role

This position offers the option of a hybrid work schedule, with three days working in the office and two days working remotely. Great West Casualty Company is seeking a SEO Digital Marketing Specialist to play a key role in driving our online presence and supporting our long-term growth. The role involves developing, implementing, and optimizing digital marketing strategies to increase website visibility, improve search engine rankings, and enhance user experience. The specialist will lead SEO initiatives, conduct keyword research, analyze website traffic, and collaborate with content creators, designers, developers, and product marketers to ensure effective digital efforts.

Key Responsibilities

Lead SEO strategy to drive organic growth and strengthen website performance.
Conduct keyword research and leverage analytics to optimize content and campaigns.
Partner with cross-functional teams to ensure content is engaging, optimized, and user-focused.
Monitor, measure, and report on digital performance, making data-driven recommendations.
Utilize platforms such as HubSpot and other marketing tools to enhance campaign effectiveness.

Requirements

Digital marketing experience (SEO focus preferred).
Experience with HubSpot or similar marketing platforms.
Strong written and verbal communication skills.
Creative thinker with the ability to translate ideas into actionable strategies.

Nice to Have

Familiarity with emerging digital tools and technologies that enhance content discoverability.

Qualifications

Experience in digital marketing with an SEO focus preferred.
Experience with marketing platforms such as HubSpot.
Strong written and verbal communication skills.
Ability to think creatively and translate ideas into strategies.

Benefits & Perks

Competitive Compensation
Generous paid time off and paid company holiday schedule
Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA
Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs
Community volunteer opportunities
Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle
Scholarships for dependents and tuition reimbursement to further your education
Company paid continuing education and monetary awards for professional development
Opportunities for a hybrid work schedule (three days in the office, two days remote)

Working at Great West Casualty Company

Great West Casualty Company has been providing premier insurance products and services for over 65 years. They value employee success, happiness, and wellness, offering continued learning support and a customer service focus. The company emphasizes contributions being valued, professional development, and a supportive work environment, with a commitment to diversity and equal opportunity employment.

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