SEO Lead

About the Role

Key Responsibilities

• Own and execute our SEO strategy across our website, retreats marketplace, and therapist hub to drive organic discovery.
• Stay ahead of the LLM-powered search evolution and ensure our content performs on emerging channels like ChatGPT and Google's AI-powered search.
• Scale discovery across the world's largest wellbeing library of over 300,000 guided meditations and music tracks, optimizing how users find content from our marketplace of over 20,000 teachers and 25,000 mental health professionals.
• Optimize high-value content pages to rank in search, drive qualified web traffic, and capture new audiences.
• Conduct keyword research, build content strategies around intent, and ensure impactful topics surface in organic search.
• Perform site audits, identify crawl/indexation issues, and resolve technical blockers limiting organic growth.
• Partner with developers to implement scalable technical solutions across platforms.
• Maximize visibility and conversion in iOS and Android app stores through App Store Optimization (ASO), including keyword optimization and creative testing.

Requirements

• 5+ years of hands-on SEO experience driving measurable growth for consumer-facing digital products.
• Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies.
• Understanding of how LLMs are reshaping discovery and ideas for optimizing for this landscape.
• Comfortable with HTML, site architecture, and analytics.
• Ability to identify technical SEO issues, collaborate with engineers, and communicate clear solutions.
• Deep proficiency with Google Analytics, Search Console, and ASO platforms like App Annie or Sensor Tower.
• Thrives in a fast-paced startup environment, able to build strategy, execute campaigns, and deliver results independently.
• Excellent communication skills to translate SEO insights into actionable recommendations for content teams, developers, and leadership.

Nice to Have

• Experience working in startups.

Qualifications

• Experience in startups.
• 5+ years of SEO experience.

Benefits & Perks

• Competitive salaries and options.
• Fully remote role based on the US West Coast with travel to Sydney multiple times per year.
• Extra leave days for well-being and birthday.
• A generous L&D budget and wellbeing bonus.
• Annual global company retreat.
• Diverse and inclusive work environment.