SEO Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive SEO strategies to drive organic growth across web and local search.
• Conduct in-depth keyword research, competitor benchmarking, and identify new growth opportunities.
• Partner with content teams to plan and create SEO-optimized content across multiple channels.
• Collaborate with developers and designers to enhance site architecture, speed, and technical SEO performance.
• Optimize for both on-page and off-page SEO, including link-building initiatives.
• Monitor, analyze, and report on SEO performance using analytics and SEO platforms; provide actionable insights for ongoing improvement.
• Stay current with evolving search engine algorithms, industry trends, and emerging SEO technologies.
• Partner cross-functionally with content creators, product, marketing, and design to integrate SEO into campaigns and product launches.
• Provide clear, data-driven recommendations for content strategy, technical improvements, and overall SEO roadmap.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• 5-7 years of hands-on SEO experience, ideally in the financial services, fintech, or related industries.
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency with key SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog).
• Strong grasp of technical SEO, site architecture, and page speed optimization.
• Experience with content management systems (WordPress, Drupal, or similar) and basic HTML/CSS.
• Strong analytical and problem-solving skills; ability to translate data into strategy.
• Excellent communication and collaboration skills, with proven success working cross-functionally.
• Familiarity with data visualization or reporting tools (Tableau or similar) is a plus.

Nice to Have

• Experience optimizing Local SEO utilizing Google Business Profiles/Google My Business.
• Knowledge of schema markup, international SEO, and emerging areas like voice search optimization.
• Understanding of how SEO integrates with paid media, email, and social campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• 5-7 years of hands-on SEO experience.

Benefits & Perks

• Competitive health, dental, and vision insurance plans through BlueCross BlueShield (employer subsidized).
• Generous retirement savings plan with company match up to 4%.
• Performance-based bonuses.
• Paid time off.
• Collaborative and positive working environment.
• Opportunities to work with experienced and innovative leaders.