SEO Manager
Adobe
Job Description
About the Role
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Acrobat's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Acrobat remains the go-to solution for digital document workflows. This role blends SEO strategy, content optimization, content creation and analytics to enhance search visibility and drive meaningful engagement. As part of our team, you'll play a key role in shaping SEO-led content strategies that align with customer intent, search and industry trends, and Adobe's broader marketing goals.
Key Responsibilities
- Develop and implement a content-focused SEO strategy for Adobe Acrobat, improving visibility and organic traffic growth.
- Conduct deep keyword research and search intent analysis, using tools like Ahrefs, Google Search Console, to inform content decisions.
- Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
- Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
- Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
- Analyze SEO performance, identify key trends, report on impact, and spot opportunities to grow content efforts.
- Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Acrobat content adapts to emerging search landscapes.
- Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.
Requirements
- 5+ years of SEO experience, with a strong focus on content strategy SEO.
- Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.
- Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
- Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
- Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.
- Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.
- Having previous content writing and editorial experience is a plus.
Nice to Have
- Previous content writing and editorial experience.
Qualifications
- Educational background is not explicitly specified, but extensive experience in SEO is required.
Benefits & Perks
- The U.S. pay range for this position is $75,800 -- $151,200 annually.
- Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
- Additional incentives include short-term incentives in the form of sales commissions or annual incentives, and potential long-term incentives such as equity awards.
Working at Adobe
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. Adobe is proud to be an Equal Employment Opportunity employer and strives to make Adobe.com accessible to all users, providing accommodations for those with disabilities or special needs.
Job Details
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About Adobe
Website
adobe.com
Location
San Francisco, CA
Industry
Software Publishers
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