SEO Manager III

About the Role

Key Responsibilities

• Developing and executing Digital PR strategies.
• Cultivating high-quality citations and brand mentions by creating relevant opportunities through engaging content creation and strategic outreach.
• Monitoring online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.
• Integrating optimization best practices into digital PR campaigns and content to improve online visibility.
• Using digital analytics tools to track the effectiveness of campaigns, measure KPIs, and refine strategies based on data-driven insights.
• Working closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.
• Continuously monitoring changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.

Requirements

• Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication.
• SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.
• Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.
• Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.
• Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals.
• Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders.
• Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.
• Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure.

Benefits & Perks

• Position's starting pay is $56.02/hr.
• Information on benefits, equal opportunity employment, and location-specific applicant notices available through provided links.