Marketing Manager III - ASO/SEO -Game Studios, App Store

About the Role

Key Responsibilities

• Own and develop the end-to-end App Store Optimization (ASO) strategy & roadmap for a variety of titles overall discipline management, testing framework, creative ideation, development, production, delivery, testing, and iterative optimization process.
• Oversee content creation for various platforms, ensuring alignment with brand voice and messaging.
• Lead A/B testing initiatives using internal tools, App Store Connect, and third-party platforms.
• Manage digital marketing campaigns, including SEO, email marketing, and social media strategies.
• Lead cross-functional teams in the planning and execution of marketing campaigns.
• Monitor and analyze campaign performance using analytics tools, making data-driven recommendations for improvement.
• Manage the marketing budget, ensuring efficient allocation of resources to achieve desired ROI.
• Manage and continuously optimize store assets (app icons, screenshots, videos, feature graphics, descriptions, etc.) to maximize marketing funnel efficiency, increasing conversion rates and driving installs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience working with other Game Studios or agencies that work on App Store Optimization.
• Demonstrated experience managing App Store Optimization for a slate of games.
• Strong analytical skills with experience in market research and campaign management.
• Experience with business analytics and presenting recommendations to executives.
• Deep knowledge of both Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
• Hands-on experience with ASO tools (e.g., Geeklab, App Store Connect, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, Apptweak, etc).

Nice to Have

• Experience managing client or customer systems, confidential and/or proprietary information or data.

Qualifications

• No specific formal qualifications beyond degree requirements are explicitly stated, but experience and skills are emphasized.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental, vision, and term life insurance.
• Discount prescription program.
• Critical illness and accident coverage.
• Tele-behavioral health services.
• 401(k) plan.
• Sick leave (where applicable).
• Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holidays based on service length.