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Senior Product Manager (SEO) - User Growth (San Jose) Senior Product Manager (SEO) - User Growth (San Jose)

Tiktok

San Jose, CA
Full Time
Senior
149k-312k
2 days ago

Job Description

About the Role

The Senior Product Manager (SEO) at TikTok is responsible for driving user growth through organic search strategies on the Web platform. The role involves managing the full product lifecycle, collaborating with external search engine teams, and localizing growth strategies for global markets. The position emphasizes innovation in page experience, information architecture, content distribution, and experimentation to enhance TikTok's Web product and expand its reach across diverse regions.

Key Responsibilities

  • Design and implement end-to-end SEO programs, including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels.
  • Partner directly with external search engine companies and internal search-engine teams to validate advanced search strategies and translate findings into actionable product and engineering plans.
  • Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, development coordination, launch validation, and continuous iteration.
  • Mobilize cross-functional stakeholders (product, engineering, data, content, and operations) to ensure timely, high-quality execution.
  • Localize and scale growth strategies for global markets by adapting information architecture, metadata, and distribution pathways to regional, linguistic, and cultural differences while ensuring scalability, sustainability, and regulatory compliance.

Requirements

  • Minimum of 3+ years of product experience in internet or digital businesses, with hands-on exposure to Web products, content distribution, or user-growth initiatives.
  • Experience or involvement in SEO/search/recommendation projects is a strong plus.
  • End-to-end product mindset that connects business objectives to technical implementation, treating SEO as a product lever within a broader product ecosystem.
  • Proven experience working directly with large third-party platforms or technical teams to align requirements and integrate external rules or technologies into product roadmaps.
  • Ability to craft multi-dimensional strategies in complex business contexts with a focus on long-term value and systematic growth.
  • Strong cross-team collaboration, project management, logical thinking, and communication skills.

Nice to Have

  • Experience or strong motivation for cross-border and cross-cultural product rollout.

Qualifications

  • Educational background or certifications are not explicitly specified, but a minimum of 3+ years of relevant product experience is required.

Benefits & Perks

  • Competitive base salary ranging from $149,040 to $311,600 annually, with potential bonuses and stock options.
  • Day-one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and fertility treatment benefits with a $20,000 lifetime maximum.
  • Short-term and long-term disability coverage, life insurance, wellbeing benefits.
  • 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time, with increasing accruals over time.

Working at Tiktok

TikTok emphasizes diversity and employee well-being, supporting hybrid work arrangements, offering mental health resources such as counseling and Headspace subscriptions. The company has a strong focus on gender equality, with all employees reporting fair treatment and support for women, and actively promotes a supportive and inclusive environment through employee resource groups including WOMEN ERG. The organization values long-term growth, innovation, and a collaborative work culture.

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Job Details

Posted AtSep 4, 2025
Job CategorySEO
Salary149k-312k
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About Tiktok

Website

tiktok.com

Location

San Jose, CA

Industry

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

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