SEO Manager

About the Role

Key Responsibilities

• Establish Minted's SEO strategies that are aligned with company goals.
• Adapt SEO approaches as consumer behavior evolves to ensure Minted stays discoverable.
• Stay on top of algorithm and platform changes; proactively test and implement new best practices, including optimizing brand visibility in AI-powered searches.
• Execute strategies, including technical SEO, on-page optimization, and content production to drive traffic, revenue, and new customer growth.
• Conduct deep keyword research and search intent analysis using tools like Ahrefs and Google Search Console to inform content and on-site decisions.
• Manage SEO content strategy with a strong brand perspective, ensuring articles are engaging, optimized, and aligned with Minted's brand values.
• Work cross-functionally with various teams to integrate SEO into category growth plans and brand storytelling.
• Provide regular reporting on SEO KPIs, highlighting trends, risks, and opportunities.
• Analyze SEO performance data and translate findings into actionable strategies.
• Propose and influence SEO priorities for the engineering and product roadmap, including sizing opportunities and creating product specifications.
• Serve as the company's internal SEO expert, establishing and communicating SEO best practices, providing guidance and consulting.
• Source, select, hire, and manage SEO team members and external agencies as needed.
• Engage and manage outsourced vendors and relationships.

Requirements

• 4+ years of SEO experience in technical and content strategy, preferably in the e-commerce space.
• Proven ability to drive organic traffic growth in e-commerce or large content-driven sites.
• Knowledge of AI-driven search experiences and structured data optimization.
• Proficiency with tools like Google Search Console, Semrush, Ahrefs, SimilarWeb.
• Strong analytical and communication skills; able to translate insights into actionable plans.
• Collaborative team player who thrives in cross-functional environments.
• Deep understanding of SEO best practices, key performance drivers, and toolsets.
• Ability to think strategically at a high level while also executing with precision.
• Insightful industry and consumer behavior analysis skills.

Nice to Have

• Experience with AI-powered search and structured data optimization.
• Experience in e-commerce or large content-driven sites.

Qualifications

• Educational background or certifications are not explicitly specified, but 4+ years of SEO experience is required.

Benefits & Perks

• Medical, Dental, and Vision Benefits
• Employer Funded Health Savings Account
• 10 Paid Holidays
• Paid Time Off and Sick Leave
• Paid Parental Leave
• Employer Paid Wellbeing Apps (e.g., Headspace and Calm)
• Monthly Gym/Wellness Reimbursement
• 401(k) retirement savings plan
• Employer Funded Commuter Benefits
• Employee Discount
• Friends and Family Discount