SEO Content Manager

Lower And Co

Columbus, OH

Full Time

Senior

4 days ago

Job Description

About the Role

Here at Lower, we believe homeownership is the key to building wealth, and we're making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we're a leader in the industry. Our people are what truly set us apart. Join us and be part of something bigger.

Key Responsibilities

Own and execute our content roadmap, focused primarily on organic growth through both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
Research, write, and edit high-quality long-form and short-form content across various formats, including original studies, blog posts, landing pages, thought leadership pieces, and more
Collaborate with SEO, engineering, design, and subject matter experts to bring content ideas to life
Build a network of mortgage experts from internal loan officers to external influencers to curate insights and advice that showcase our expertise to users
Edit content from contributors and cross-functional partners for quality, clarity, and optimization
Become a subject matter expert in all things mortgage-related through independent research and ongoing training
Contribute to external thought leadership content as needed, establishing yourself as a trusted voice in the mortgage industry
Maintain and evolve our editorial voice, ensuring consistency across our website and marketing channels
Use data and SEO tools to identify content opportunities and measure performance
Implement and refine content workflows, editorial guidelines, and QA processes
Stay up to date with search algorithm updates and rapidly evolving trends in large language models (LLMs)

Requirements

5+ years of professional writing and editing experience, ideally in B2C content or fintech
Proven ability to create content that drives traffic, engagement, and conversions
Deep understanding of SEO best practices and experience with tools like Ahrefs, SEMrush, or Clearscope
Strong editing skills and a keen eye for grammar, structure, and storytelling
Comfortable juggling multiple projects and deadlines in a collaborative, fast-moving environment
Experience writing for the web, optimizing for search engines, and understanding how content performs
Passionate about helping people make smarter financial and home-buying decisions

Nice to Have

Mortgage and/or real estate experience
Experience with optimizing content for generative AI tools

Qualifications

Experience with tools like Ahrefs, SEMrush, or Clearscope
Proven ability to create content that drives traffic, engagement, and conversions
5+ years of professional writing and editing experience

Benefits & Perks

Competitive compensation plan
Extended benefit offerings including: Medical/dental/vision
Paid holidays
Paid time off
Parental leave
Life insurance
Short- and long-term disability
401K with company match
Discount on home mortgage refinances or purchase

Working at Lower And Co

You'll be surrounded by talented, dedicated people who believe in the company's mission. You'll have the opportunity to shape the content strategy for a fast-growing fintech brand. We are recognized as a best place to work locally and nationally that values promotion from within. There is opportunity for professional growth and development.

Apply Now