Manager, SEO New

About the Role

Key Responsibilities

• Develop and implement SEO strategies that align with the company's marketing goals.
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience.
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
• Build reports and dashboards that will be shared across the organization.
• Work cross-functionally with digital teams and other stakeholders.
• Assist with audits of site to ensure proper construction and maximized visibility.
• Collaborate with brand and channel teams to establish goals, objectives, and strategies for campaigns.
• Assist in QA of digital properties related to SEO.
• Provide data-driven recommendations to increase traffic and analyze site performance.
• Connect current data insights with long-term strategy objectives.
• Stay proactive and updated on the latest search trends and algorithm changes.
• Manage third-party vendors related to enterprise SEO tools.

Requirements

• BA/BS in Mathematics, Web Development, Information Technology, Information Systems, or related disciplines, or a certification in web analytics.
• 5+ years of experience working in SEO with a proven track record of successful strategy implementation.
• Strong understanding of SEO principles, tools, and strategy.
• Experience with SEO analytical tools such as BrightEdge, Conductor, seoClarity, MajesticSEO, Screaming Frog, Google Search Console, Google Analytics, etc.
• Ability to analyze data and derive relevant insights.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively.
• Legal authorization to work in the United States without visa sponsorship.

Nice to Have

• Experience with enterprise search analytics platforms.
• Experience managing vendor relationships related to SEO tools.
• Knowledge of digital marketing performance monitoring and website analysis.
• Advanced skills in data visualization and Excel.

Qualifications

• Bachelor's degree in Mathematics, Web Development, Information Technology, Information Systems, or related fields.
• At least 5 years of professional experience in SEO.

Benefits & Perks

• Salary range of $95,000 - $125,000 per year, depending on skills and experience.
• Medical, dental, and vision benefits.
• Company-paid basic life insurance and short-term disability insurance.
• Additional benefits including long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, and identity theft protection.
• Enrollment in 401(k) Retirement Savings Plan.
• Three weeks of vacation (pro-rated in the first year) and twelve paid holidays.