Senior SEO Specialist

About the Role

Key Responsibilities

• Build and manage the SEO roadmap across Shopify, Amazon, Home Depot, Wayfair, Lowe's, and Walmart.
• Lead keyword research using keyword tools and map terms to product, collection, and blog pages.
• Partner with the SEO Copywriter to create optimized, engaging blog content on Shopify.
• Guide developers on metadata, structured data, internal linking, and performance enhancements.
• Address crawl issues and implement schema at scale.
• Track keyword performance, rankings, organic revenue, and conversion metrics across all channels.
• Improve organic rankings for high volume keywords that drive conversions.
• Mentor SEO writers and developers.
• Uphold SEO standards and encourage team-wide quality checks.

Requirements

• 4 years of hands-on SEO experience (2 in a senior/leadership role).
• 4 years of experience in writing and reviewing front end SEO content and back end Metadata.
• 4 years of proven Amazon SEO expertise, specializing in keyword-driven copywriting for product titles, bullet points, and descriptions.
• Skilled in building fully optimized listings, achieving top keyword rankings, and improving Best Seller Rank within competitive categories.
• 4 years of strong keyword research and execution across eCommerce platforms such as Amazon, Home Depot, Shopify, Wayfair, Walmart, and Lowe's.
• 4 years of technical SEO experience, including structured data, internal linking, pagespeed, and crawlability best practices.
• 2 years of experience using AI tools like ChatGPT, Jasper, Surfer, and Python scripts to scale audits, content, and reporting.
• 3 years of developing and executing backlink outreach and digital PR strategies.
• 3 years of experience in Shopify SEO, including architecture, Liquid, schema markup, and CRO/UX optimization.

Benefits & Perks

• Health, dental, and vision coverage
• 401(k)
• Paid time off (Sick, Vacation, Holidays)
• Collaborative and high growth work environment