SEO Strategist

About the Role

Key Responsibilities

• Develop, monitor, analyze and manage an organic SEO strategy for uwmedicine.org, Right as Rain, and other UW Medicine channels.
• Conduct competitive analyses, identify content and keyword optimization opportunities, and drive organic traffic growth and conversions.
• Implement a comprehensive listing strategy to maintain accurate and up-to-date hospital, clinic, and provider information across key search engines using listings management platforms (e.g., Yext).
• Conduct site audits and collaborate with the Digital Experience and web development teams to optimize structured data, metadata, URL structures, linked content and site performance.
• Track KPIs, analyze organic traffic trends, monitor search engine algorithm updates, and provide actionable insights.
• Manage content within Drupal and leverage SEO tools like SEMrush, BrightEdge, and Screaming Frog to track and improve rankings.
• Keep the team informed of key SEO and AI search developments, gain insights, and provide actionable recommendations.
• Support research and user testing using qualitative and quantitative methods.
• Develop and maintain SEO guidelines to ensure content aligns with industry best practices and emerging trends.
• Collaborate with developers, WebOps, UX Designers, and Content strategists to optimize site structure, link structure, content, and structured data markup.
• Make SEO recommendations and collaborate on projects such as Local Search.
• Provide guidelines and training to the team on SEO industry changes and process implementation.

Requirements

• Bachelor's degree in Computer Science, Marketing, or a related field.
• 4 plus years of SEO experience in an agency or enterprise environment.
• Expertise in technical SEO, including structured data markup, semantic search, Google Knowledge Graph, and AI-driven search solutions (e.g., Siri, Alexa, Google Bard).
• Proven track record in developing and executing successful SEO strategies.
• Experience with SEO & Analytics tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, BrightEdge, Screaming Frog, RankMath SEO.
• Strong knowledge of HTML, CSS, and web architecture for SEO implementation.
• Experience working in Drupal or similar CMS.
• Strong analytical, problem-solving, and project management skills.
• Ability to adapt quickly in a fast-paced content production environment.
• Ability to work collaboratively across teams with minimal supervision.
• Excellent verbal and written communication skills with strong attention to detail.
• Experience refining and implementing SEO processes, managing projects, and prioritizing tasks.
• Advocate for human-centered design and audience-first SEO strategies.
• Experience in SEO research methods (qualitative and quantitative).

Nice to Have

• 5 plus years of SEO experience in an agency or enterprise environment.
• Healthcare or education industry experience.
• SEO certification.

Qualifications

• Bachelor's degree in Computer Science, Marketing, or a related field.
• 4 plus years of SEO experience in an agency or enterprise environment.

Benefits & Perks

• For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/