SEO Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive technical SEO strategy tailored to omnichannel retail, focusing on organic growth, site health, and performance across desktop, mobile, and app experiences.
• Integrate AI-powered SEO tools and methodologies to enhance keyword targeting, content optimization, and predictive performance modeling.
• Lead initiatives to adapt content and technical SEO strategies for Google AI Overviews, ensuring visibility in AI-generated search results.
• Evaluate and implement AI-driven SEO platforms (e.g., BrightEdge, MarketMuse, Clearscope) to automate and scale content recommendations, competitive analysis, and SERP forecasting.
• Collaborate with content and merchandising teams to create AI-friendly content formats and structured data that align with evolving search engine behaviors.
• Manage and mentor a team of SEO specialists, fostering a culture of innovation and continuous learning in AI and retail SEO.
• Conduct regular training on technical SEO, AI tools, and emerging search trends.
• Partner with product, engineering, UX, and marketing teams to embed SEO into the digital product lifecycle.
• Optimize site architecture for crawlability and indexability, including sitemaps, robots.txt, and internal linking.
• Drive improvements in Core Web Vitals and mobile-first indexing, especially for high-conversion retail pages like product detail and checkout.
• Oversee structured data implementation (e.g., product, review, FAQ schema) to support rich results and AI search visibility.
• Lead local SEO efforts for store locations, ensuring accurate listings across Google Maps, directories, and voice search platforms.
• Optimize category pages, product descriptions, and metadata to improve rankings and conversion rates.
• Define and monitor SEO KPIs using tools like GA4, GSC, SEMrush, and AI-powered dashboards, delivering actionable insights to senior leadership.
• Stay ahead of search engine algorithm changes and retail SEO trends, including AI search evolution.
• Conduct regular technical audits to identify and resolve issues such as crawl errors, duplicate content, and server misconfigurations.

Requirements

• Deep expertise in SEO tools: Screaming Frog, SEMrush, Google Search Console, Google Analytics, and AI-powered SEO platforms.
• Proficiency in HTML, CSS, JavaScript, and understanding of SEO implications in headless CMS and JavaScript frameworks (React, Angular, Vue).
• Experience with structured data, schema markup, and local SEO for multi-location retail.
• Strong understanding of mobile SEO, Core Web Vitals, and page speed optimization.
• Familiarity with eCommerce platforms (e.g., HCL, Shopify, Magento, Salesforce Commerce Cloud).
• Experience adapting SEO strategies for Google AI Overviews and other AI-driven search features.
• Excellent communication skills for cross-functional collaboration and stakeholder engagement.
• Certifications in Google Analytics, BrightEdge, MarketMuse, or other AI/SEO certifications preferred.
• 5-7 years in technical SEO, with 2+ years in a leadership role within eCommerce or omnichannel retail.
• Bachelor's degree in Business, Marketing, eCommerce, or related field; or equivalent experience.

Nice to Have

• Experience with AI-driven SEO platforms such as BrightEdge, MarketMuse, or Clearscope.

Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, or related field; or equivalent experience.
• Certifications: Google Analytics, BrightEdge, MarketMuse, or other AI/SEO certifications preferred.
• Experience: 5-7 years in technical SEO, with 2+ years in a leadership role within eCommerce or omnichannel retail.