SEO Manager

About the Role

Key Responsibilities

• Conduct comprehensive keyword research to identify high-value keywords for product pages, blog content, and other site sections.
• Optimize on-page elements including title tags, meta descriptions, header tags, image alt text, URL structures, and internal linking to improve search visibility.
• Collaborate with content teams to develop SEO-friendly content strategies, ensuring content is optimized for search intent and user engagement.
• Analyze website structure, user experience, and provide recommendations to improve site performance, speed, and mobile optimization.
• Regularly audit site for technical SEO issues (e.g., broken links, crawl errors, redirects) and work with developers to resolve them.
• Develop and execute a link-building strategy to increase domain authority and improve rankings across competitive keywords.
• Identify opportunities for guest posting, content syndication, influencer partnerships, and other link-building tactics.
• Monitor backlink profile and manage disavowal of harmful or toxic backlinks.
• Build and maintain relationships with external webmasters, influencers, and content partners to secure quality backlinks.
• Track, measure, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Continuously test, analyze, and refine SEO strategies based on data and performance insights.
• Provide actionable insights to internal teams and executives to improve overall SEO performance and drive business growth.
• Work closely with eCommerce, content, and development teams to ensure SEO strategies are integrated into product launches, promotional campaigns, and website redesigns.
• Stay updated with the latest trends in SEO and search engine algorithms to ensure ongoing optimization.
• Participate in brainstorming sessions and contribute SEO expertise to marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of experience in SEO, preferably within the eCommerce industry.
• Proven track record of managing both on-page and off-page SEO strategies and driving significant organic traffic growth.
• Familiarity with eCommerce platforms such as Shopify, Magento, WooCommerce, or BigCommerce.
• Strong knowledge of SEO best practices and ranking algorithms (Google, Bing, etc.).
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and others.
• Understanding of HTML, CSS, JavaScript, and how they impact SEO.
• Knowledge of structured data, schema markup, and technical SEO principles.
• Strong ability to analyze large data sets, identify trends, and take actionable steps to optimize SEO performance.
• Excellent communication skills, with the ability to explain SEO concepts to non-technical teams and senior leadership.

Nice to Have

• Experience with eCommerce platforms and CMS systems such as Shopify, Magento, or WordPress.
• Knowledge of conversion rate optimization (CRO) principles and how SEO ties into customer acquisition and retention.
• Experience managing paid search or paid social campaigns, with an understanding of how SEO and SEM work together.

Qualifications

• Educational background in Marketing, Communications, Business, or related fields.