SEO Manager (Discoverability)

Vml

Kansas City, MO

Full Time

Mid Level

60k-140k

11 days ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. We offer deep insights across the entire customer journey, delivering end-to-end solutions that result in revolutionary work.

Key Responsibilities

Provide strategic recommendations for improving organic search performance on websites at various development stages.
Conduct comprehensive keyword research using leading industry tools to identify optimization opportunities.
Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.
Conduct thorough site audits and competitive analyses to uncover growth opportunities.
Create and deliver monthly organic search performance reports with actionable insights.
Evaluate and present organic search findings and recommendations to clients and stakeholders.
Work closely with account teams and clients to understand business, technical, and reporting requirements.
Provide effective and persuasive presentations (both verbal and written) to internal teams and clients.
Stay current on industry trends and inform clients about new developments impacting organic search performance.
Collaborate across departments to ensure timely inclusion in client work processes.
Navigate dependencies on technology, content creators, and other connections to ensure SEO effectiveness.
Develop case studies based on past work to support new business initiatives and validate client relationships.

Requirements

Strong writing and communication skills.
1-3 years of experience in SEO or related fields.
Proficiency in search engine optimization techniques and strategies.
Experience with common organic search tools such as SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.
Ability to conduct research and analyze data effectively.
Basic knowledge of web analytics tools like Adobe Analytics and Google Search Console.
Familiarity with basic HTML and Excel.
Proficiency in presentation tools such as Keynote or PowerPoint.
Comfort with AI platforms like ChatGPT and leveraging automation tools.
Receptiveness to feedback and a willingness to learn continuously.
Resourcefulness and self-awareness to navigate challenges independently.
Ability to balance competing demands and prioritize tasks effectively.
Strong collaboration skills to work seamlessly across teams and departments.

Nice to Have

Familiarity with technical SEO, including site architecture, crawlability, and indexing.
Knowledge of advanced web analytics and reporting techniques.
Experience or familiarity with the automotive industry.

Qualifications

Experience with SEO tools and techniques.
Basic understanding of web analytics and HTML.
Effective communication and presentation skills.

Benefits & Perks

Competitive salary range of $60,000-$140,000 USD, based on experience and qualifications.
A hybrid work approach with teams in the office an average of four days a week.
A comprehensive benefits package.

Working at Vml

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We are committed to a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.

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