SEO Manager

About the Role

Key Responsibilities

• Lead and manage the SEO team, ensuring deliverables are on track and aligned with client objectives.
• Mentor and support team members, fostering professional growth and skill development.
• Oversee resource allocation, ensuring team efficiency and project timelines are met.
• Guide the development and refinement of client-specific SEO strategies to enhance organic performance, visibility, and conversion rates.
• Conduct technical audits, competitive analyses, backlink audits, and gap analyses to identify growth opportunities.
• Execute advanced technical implementations, including schema markup, internal linking strategies, and site speed improvements.
• Collaborate with content teams to develop SEO-driven content briefs, optimize metadata, and refine existing site content.
• Lead content distribution and link-building initiatives.
• Collaborate with clients and internal stakeholders to align SEO initiatives with business goals.
• Establish and refine internal processes for managing client workflows and deliverables.
• Monitor and ensure the quality of technical audits, content plans, and performance reports.
• Develop and deliver performance reports and analyses for clients, translating insights into actionable recommendations.
• Track and analyze SEO campaign performance, identifying areas for improvement.
• Stay updated on industry trends, tools, and technologies, integrating them into team workflows and strategies.
• Promote innovation by encouraging testing and implementation of new tactics.
• Present strategic updates and progress reports to clients, maintaining transparency and trust.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• At least 5 years of SEO experience, including 2+ years in a leadership or management role.
• Advanced proficiency in analytics tools such as Google Analytics, Data Layers, Looker Studio, Google Search Console, and Google Tag Manager.
• Familiarity with emerging SEO technologies, including AI-powered tools, local SEO, mobile SEO, and voice search optimization.
• Extensive knowledge of SEO tools (e.g., SEMrush, Ahrefs, Bing Webmaster Tools) and CMS platforms (e.g., WordPress, Magento, HubSpot).
• Technical expertise in HTML, CSS, PHP, and website hosting principles.
• Exceptional presentation and data visualization skills for delivering polished reports.
• Familiarity with collaboration tools such as Slack, Zoom, Microsoft Teams, and project management platforms like Asana.
• Strong analytical skills with the ability to interpret data and refine strategies.
• Proven ability to lead client accounts, prioritize tasks, and manage multiple projects in a fast-paced environment.
• Exceptional problem-solving and time-management capabilities.

Nice to Have

• Experience with emerging SEO technologies including AI tools, local SEO, voice search, and mobile SEO.
• Experience with HTML, CSS, PHP, and website hosting principles.
• Experience delivering visual storytelling and data visualization.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• At least 5 years of SEO experience, including 2+ years in a leadership or management role.

Benefits & Perks

• Comprehensive health, dental, and vision plans for you and your family, including Wellness Perks, Gym Reimbursement, and Telemedicine.
• A 401(k) Savings Plan.
• Company-paid $25,000 Life Insurance Policy.
• Paid Family Leave, Well-Being Programs, Paid holidays, Generous Paid Time Off, and more.