SEO Manager III

About the Role

Key Responsibilities

• Developing and executing Digital PR strategies, including cultivating high-quality citations and brand mentions.
• Proactively creating a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach.
• Online reputation management: Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.
• AI engine and search audits: Integrate optimization best practices into digital PR campaigns and content to improve online visibility.
• Performance monitoring and reporting: Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights.
• Collaboration: Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.
• Stay up-to-date with industry trends: Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.
• Research on web pages, research in AI engines and Google on user questions and what content is being cited.

Requirements

• Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication.
• SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.
• Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.
• Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.
• Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals.
• Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders.
• Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.
• Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure.
• Must have skills: Web research, familiarity with AI engines.

Nice to Have

• Teachable skills: Slack value proposition, partnerships messaging.
• Optional skills: communications, promotions, affiliate marketing.

Benefits & Perks

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities