SEO Manager, MSNBC

NBC

Washington, DC

Full Time

Mid Level

85k-115k

15 days ago

Job Description

About the Role

NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across film, television, streaming, theme parks, and consumer experiences. The company owns and operates major entertainment and news brands including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock. NBCUniversal is committed to community impact, inclusivity, and creating a talented workforce that reflects the diverse world we live in. The role involves supporting MSNBC's audience development efforts through search engine optimization (SEO) strategies to enhance visibility and traffic across MSNBC.com.

Key Responsibilities

Develop and enhance SEO strategy for MSNBC articles and videos published, including breaking news, analysis, and opinion content across owned and third-party platforms
Communicate regularly with editorial teams about SEO strategies, tactics, and performance
Plan and implement a search-based traffic referral strategy for MSNBC digital
Write strong, search-friendly headlines while providing additional on-page optimization support (meta descriptions, header tags, internal linking, etc.)
Share real-time analytics and make recommendations to improve search traffic
Train writers and editors to help them think about ways to integrate search signals into the writing process
Assist in weekly reporting and participate in regular editorial meetings
Conduct keyword research and advise actionable SEO recommendations to editorial team
Map keywords to user intent, identify content gaps and emerging trends
Monitor keyword rankings and provide suggestions based on findings

Requirements

Bachelor's degree or equivalent experience
At least three years of proven SEO experience, preferably within a news organization
Comprehensive understanding of editorial SEO
Ability to multitask, adapt quickly to changing priorities and thrive in a fast-paced environment
Strong communication (written and verbal) and time management skills
Organized and analytical with strong attention to detail
Ability to work independently and with cross-functional teams
Proficient with Google Trends, Google Search Console, SEMrush and other SEO tools
Team player with a strong work ethic and a positive attitude

Nice to Have

Experience working within a news organization
Knowledge of industry-wide SEO updates and trends

Qualifications

Educational background as specified in the requirements (Bachelor's degree or equivalent)

Benefits & Perks

Company sponsored benefits including medical, dental, and vision insurance
401(k)
Paid leave
Tuition reimbursement
Various discounts and perks

Working at NBC

NBCUniversal values inclusivity, community impact, and a diverse workforce. The company fosters a positive, collaborative environment and emphasizes continuous learning and adaptation, especially during its transition to new corporate structures like Versant.

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