SEO Product Manager

About the Role

Key Responsibilities

• Own end-to-end SEO strategy and execution, from roadmap planning to tactical rollout
• Lead technical SEO initiatives in collaboration with engineering, focusing on crawlability, site architecture, Core Web Vitals, schema, and canonicalization
• Apply SEO best practices to execute on-page SEO (metadata, headings, keyword targeting) and off-page SEO (link acquisition, publisher outreach, citations)
• Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance-specific SERP features
• Conduct cross-platform keyword research to guide content direction and maximize organic visibility
• Use analytics tools to track performance, identify insights, and report on channel growth, engagement, and ROI
• Design and implement systems for optimizing across evolving search ecosystems including LLMs and AI-powered SERP elements
• Optimize for Google SGE/AI Overviews and structured snippets, PAA, and social mentions
• Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility
• Partner with growth and brand teams to align SEO with social discovery platforms like TikTok and Instagram
• Analyze and improve organic landing pages for conversion rate, intent alignment, and lead quality
• Collaborate with product, UX, and analytics teams to test and optimize conversion funnels
• Develop and track KPIs related to traffic growth, ranking improvements, and conversion metrics
• Serve as product lead for SEO-related features, creating specs, tickets, and prioritizing engineering sprints
• Coordinate with engineering, content, analytics, and marketing teams to drive roadmap alignment
• Oversee SEO experimentation and test architecture across site templates and linking models
• Drive authority-building efforts through third-party content syndication, backlink outreach, and high-authority publishing

Requirements

• 3-7+ years of experience in SEO, growth product, or technical marketing, ideally in finance, fintech, or B2C SaaS
• Deep understanding of modern SEO including SERP feature optimization, structured data, and LLM search integration
• Experience working with or leading engineering teams on web products or SEO infrastructure
• Strong familiarity with SEO tools (e.g., Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude)
• Proven success in non-brand search growth, conversion testing, and cross-functional product management
• Experience with publishing on authoritative third-party finance platforms or PR-driven link building (bonus)
• Background in managing influencer-led or UGC strategies tied to organic growth on platforms like Reddit, YouTube, TikTok (bonus)

Nice to Have

• Experience with publishing on authoritative third-party finance platforms or PR-driven link building
• Background in managing influencer-led or UGC strategies tied to organic growth on platforms like Reddit, YouTube, TikTok

Qualifications

• Educational background is not explicitly specified, but extensive experience in SEO and related fields is required

Benefits & Perks

• Hybrid and remote work opportunities
• 401(k) with employer match
• Medical, dental, and vision insurance with HSA and FSA
• Competitive vacation and sick time off, plus volunteer days
• Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts
• Up to $5,250 paid back for eligible education expenses
• Pet care discounts
• Financial support through the Achieve Care Fund