SEO Program Lead

Sondermind

Denver, CO

Full Time

Senior

88k-100k

23 days ago

Job Description

About the Role

At SonderMind, we're on a mission to redesign mental health care by making it more accessible, personalized, and effective. Our DTC marketing function is a core component of the business growth engine, with SEO as a high-impact channel that's growing in importance. As the SEO Program Lead, you will architect and scale the next chapter of SonderMind's organic growth across both traditional and emerging search environments. Reporting into the Director, Performance Marketing, you'll bridge cross-functional teams and external partners to design and execute SonderMind's SEO strategy, ensuring that strategic priorities are shipped, measured, and adapted to the evolving digital landscape.

Key Responsibilities

Define SonderMind's SEO and AI Search strategy across current and new products and services.
Translate strategic direction and technical SEO insights into actionable project plans and tickets.
Oversee and prioritize initiatives across content development, technical SEO, internal linking, and CRO.
Partner with content, product, and engineering teams to align timelines, secure sprint inclusion, and drive execution.
Manage external partners, ensuring deliverables are met and performance goals are tracked.
Lead optimization efforts for the emerging AI search ecosystem.
Guide SEO-focused content creation, including directories, service pages, and FAQs.
Direct indexation strategy for deeper site pages and resolve technical SEO issues.
Collaborate on CRO and page experience enhancements, including CTAs, schema, metadata, and on-page elements.
Identify and feed SEO opportunities into broader site testing and experimentation.
Own SEO reporting and analytics, interpreting trends to inform channel and organizational strategy.

Requirements

5+ years of experience in SEO, with demonstrated expertise in technical SEO, content strategy, and CRO.
Proven ability to lead cross-functional projects involving product, engineering, and content teams.
Experience with AI-driven search (GEO/LLM) and emerging SEO best practices.
Hands-on experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, log file analysis).
Data-driven mindset with strong analytical skills and experience building reporting frameworks.
Excellent communication and stakeholder management skills.
Experience managing or partnering with external vendors.
Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Nice to Have

Experience with AI-driven search (GEO/LLM) and emerging SEO best practices.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Benefits & Perks

Salary range of $88,000 - $100,000, with final compensation based on experience and skills.
Participation in the company's equity plan.
Flexible hybrid work environment.
Generous PTO policy with a minimum of three weeks off per year.
Free therapy coverage benefits (enrolled in medical plans required).
Comprehensive Medical, Dental, and Vision coverage, including HSA and FSA options.
Employer-paid short-term, long-term disability, life & AD&D insurance, covering up to 7 weeks of short-term disability leave.
Eight weeks of paid Parental Leave (additional weeks possible if qualifying for STD).
401(k) retirement plan with 100% matching on up to 4% of salary.
Annual travel to Denver for company gatherings.
Fourteen company holidays and company shutdown between Christmas and New Years.
Supplemental life insurance, pet insurance, commuter benefits, and more.

Working at Sondermind

Our benefits include a commitment to fostering flexible hybrid work, supporting our employees' careers and lives, and providing comprehensive health and wellness benefits. We focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Apply Now