SEO Senior Specialist

About the Role

Key Responsibilities

• Conduct comprehensive technical SEO audits of GM's websites, identifying issues related to crawlability, indexability, site speed, mobile usability, structured data, and international SEO.
• Work closely with development and engineering teams to prioritize and implement technical SEO recommendations (e.g., HTML, CSS, JavaScript optimization, XML sitemaps, robots.txt, canonicalization, hreflang).
• Monitor and troubleshoot technical SEO issues, including server errors, broken links, and rendering problems.
• Track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, conversions, and user engagement, using tools like Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, Moz, etc.
• Develop and maintain dashboards and reports to communicate SEO performance and insights to stakeholders across various departments.
• Identify trends, anomalies, and opportunities within performance data to inform ongoing SEO strategies.
• Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth.
• Provide SEO best practices and strategic guidance for new website content, site refreshes, and ongoing content optimization.
• Collaborate on the development of page template requirements to ensure SEO best practices are integrated into new development cycles.
• Stay up to date with the latest search engine algorithm updates, industry trends, and emerging SEO technologies, translating these into actionable recommendations.
• Partner effectively with product, development, UX/UI, content, and marketing teams to ensure SEO is integrated throughout the digital product lifecycle.
• Proactively identify areas of support and provide expertise on designated SEO tasks and projects.
• Communicate complex SEO concepts and recommendations clearly and concisely to non-SEO stakeholders.
• Contribute to the overall SEO roadmap and strategic initiatives.
• Work collaboratively with the GM Agency of record to prioritize key initiatives.

Requirements

• Minimum 3 years of dedicated experience in SEO, with a strong emphasis on technical SEO and performance analysis.
• Bachelor degree.
• Proven track record of driving measurable organic growth through technical SEO implementations and data-driven strategies.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient with industry-standard SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl).
• Solid understanding of web technologies and programming languages (HTML, CSS, JavaScript) as they relate to SEO.
• Ability to understand and interpret code for SEO purposes.
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and present findings effectively.
• Experience with website migrations, redesigns, and new site launches from an SEO perspective.
• Foundational understanding of content SEO principles, including keyword integration, content structure, and user intent.
• Excellent communication (written and verbal) and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Proactive, self-starter mentality with the ability to work independently and manage multiple projects simultaneously.

Nice to Have

• Experience working in a large, complex enterprise environment.
• Experience with various Content Management Systems (CMS) and their SEO implications.
• Knowledge of server-side SEO elements and configurations.
• Strong testing and conversion rate optimization (CRO) principles.

Qualifications

• Bachelor degree.

Benefits & Perks

• From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.