SEO Specialist

About the Role

Key Responsibilities

• Develop and implement SEO strategies that drive organic traffic, improve rankings, and increase conversions.
• Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
• Optimize on-page elements including meta tags, content, URL structure, and internal linking.
• Perform regular technical SEO audits and collaborate with developers and the ecommerce team to resolve site issues such as crawl errors, page speed, and mobile optimization.
• Utilize Google Analytics, Google Search Console, and other SEO tools to analyze traffic trends, track website performance, and identify areas for improvement.
• Track KPIs such as organic traffic, bounce rate, rankings, and conversions; generate actionable insights and monthly reports.
• Stay up to date on SEO and algorithm updates, industry trends, and the competitive landscape.
• Perform regular keyword research and develop a backlink strategy and implementation plan.
• Manage the SEO budget.

Requirements

• 3-5+ years of proven SEO experience in marketing, preferably in an agency or multi-brand environment.
• Advanced-level proficiency in Google Analytics (GA4) and Google Search Console.
• Strong knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog.
• Solid understanding of HTML, CSS, and website architecture best practices.
• Experience working with CMS platforms such as WordPress, Shopware, etc.
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent communication skills and the ability to present findings clearly to stakeholders.
• Bachelor's degree in Marketing, Communications, Business Administration, Mathematics, Data Analytics, or related field.
• Possession of Google Analytics Certification, SEO-related certifications, and/or eCommerce certificates.

Nice to Have

• Familiarity with paid search and how SEO complements broader digital marketing efforts.
• Content and product marketing experience.
• Project management and implementation skills.
• Knowledge of the latest tools and industry trends related to SEO.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Mathematics, Data Analytics, or related field.
• Google Analytics Certification, SEO-related certifications, and/or eCommerce certificates.

Benefits & Perks

• Competitive salary and benefits packages.
• Comprehensive health benefits including medical, dental, and vision plans, disability insurance, and life insurance.
• Retirement savings plan with a 401(k).
• Paid time off including vacation, sick days, and holidays.
• Training and development opportunities to support career growth.