SEO Specialist

About the Role

Key Responsibilities

• Conduct keyword research using tools like Ahrefs, SEMrush, BrightEdge, and internal data to identify high-impact opportunities.
• Collaborate with the SEO Lead to refine prioritization and workflows for SEO initiatives.
• Recommend and implement updates to URLs, body content, title tags, meta descriptions, headers, and internal linking to align with SEO best practices.
• Perform regular technical audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
• Track and report on SEO performance metrics such as traffic, rankings, CTR, and conversions through monthly, quarterly, and annual reports.
• Monitor and optimize KeyBank's local search presence across listings and map packs, ensuring accuracy and identifying new opportunities.
• Support the development of marketing strategies and insights based on analysis and testing hypotheses.
• Coordinate with internal and external partners to support marketing plan development and execution.
• Follow established marketing processes, manage risks, and escalate potential issues as needed.
• Maintain internal policies and procedures, including updating and drafting training materials.

Requirements

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
• A minimum of 4 years of relevant work experience in marketing or SEO.
• Demonstrated knowledge of traditional and digital creative marketing development processes.
• Understanding of banking products and segment needs.
• Ability to work on multiple projects simultaneously and prioritize effectively.
• Strong attention to detail and accuracy.
• Excellent oral and written communication skills.
• Experience with SEO tools such as Ahrefs, SEMrush, BrightEdge, and internal data sources.
• Ability to analyze website traffic metrics and develop actionable insights.
• Strong relationship-building skills with mid to senior management and cross-functional teams.

Nice to Have

• Experience with website analysis and technical SEO audits.
• Knowledge of marketing analytics and campaign management.
• Familiarity with policy and process development within marketing functions.
• Experience in developing training materials and presentations.

Qualifications

• Bachelor's degree in marketing, business, or related field.

Benefits & Perks

• Eligible for a base salary ranging from $71,000 to $115,000 annually, depending on experience and location.
• Eligibility for short-term and deferred incentive compensation based on performance.
• Access to a list of company benefits (details available via link).