SEO Specialist

About the Role

Key Responsibilities

• Execute and improve all organic search tactics for Google and Bing.
• Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content.
• Analyze web analytics to drive insights and data-driven content optimization recommendations.
• Perform ongoing keyword expansion, including identification and implementation of keyword opportunities.
• Write and design pages optimized for SEO, staying true to branding standards.
• Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies.
• Work with the webmaster to ensure the website conforms to usability and mobility standards.
• Perform site audits and work with the development team to ensure all back-end functionality (3XX, 4XX, 5XX, etc.).
• Execute link-building and link profile management activities, including opening accounts, webmaster outreach, relationship building,
• Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns.
• Track, report, and analyze website analytics and SEO initiatives and campaigns.
• Research and analyze the competition and competitor websites.
• Work with content and marketing teams to drive content creation and promotion with SEO.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields.
• In-depth experience with website analytics tools, including Ahrefs, Google Search Console, SEMRush, Moz, Google Analytics, Screaming Frog, etc.
• Google Analytics Certified.
• At least two years of experience in digital marketing and SEO.
• Excellent understanding of contemporary digital marketing principles, strategies, and best practices.
• Synergized understanding of other digital marketing forms, including content marketing, PPC, conversion rate optimization, landing page optimization, re-targeting, etc.
• Proven experience implementing SEO campaigns.
• Solid understanding of performance marketing, conversion, and organic customer acquisition.
• Proficiency in MS Excel, PowerPoint, and Word.

Nice to Have

• Experience with website usability and mobility standards.
• Experience working with development teams on site audits and back-end functionality.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields.

Benefits & Perks

• Extensive onboard training for new team members.
• Swift growth opportunities.
• Financial security through competitive compensation, incentives, and retirement plans.
• 100% paid medical insurance.
• Paid vacation & time off.
• 401(k) retirement savings with a generous company match.
• Charity participation.