SEO Specialist
Ahold
Job Description
About the Role
The SEO Specialist at Ahold Delhaize USA is responsible for planning, implementing, and managing overall SEO strategies to deliver qualified traffic through organic search channels. The role involves optimizing digital presence for multiple brands, supporting seasonal retail and commercial planning, and collaborating with cross-functional teams to ensure SEO best practices are followed. The position offers a flexible/hybrid work schedule with core office locations across several states and requires candidates to be authorized to work in the United States on a full-time basis.
Key Responsibilities
- Fully own organic search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize USA Brands.
- Perform keyword research and mapping to support content and optimization strategies.
- Optimize website content, metadata, and website structure for SEO best practices.
- Conduct regular SEO audits and support implementation of on-page improvements.
- Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush.
- Assist in the development of content briefs and support blog optimization efforts.
- Research and implement recommendations for link-building strategies.
- Stay current with evolving SEO trends, algorithm changes, and AI advancements.
- Support cross-functional teams with SEO recommendations and reports.
- Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO.
- Proactively work with the product team to identify Technical SEO opportunities and optimize websites continuously.
- Monitor redirects, click rate, bounce rate, and other KPIs; prepare and present reports with recommendations.
- Create an A/B testing roadmap, collaborate with teams, execute tests, and report results.
- Identify problems and deficiencies and implement solutions in a timely manner.
- Develop and implement backlink strategies and work with third-party vendors for Local SEO and Schema.
Requirements
- 1-3 years of experience as a Search Engine Optimization Specialist or similar role.
- Experience with A/B testing and other testing metrics.
- Strong understanding of marketing technology capabilities and ability to leverage them.
- Up-to-date with latest trends and best practices in online marketing.
- Experience with web analytics tools such as Google Analytics.
- Highly proficient in Microsoft Office, especially Excel and PowerPoint.
- Experience with SEO ranking tactics and content development to enhance SEO results.
- Experience in Organic strategy, tactics, and execution.
- Google Analytics Certification preferred.
- Experience with backlink strategies preferred.
- Strong relationship building and communication skills.
- Strategic planning and project management skills.
- Strong customer orientation and ability to influence teams.
- Attention to detail in project management.
- Ability to stay current with industry trends, especially in digital space and AI.
Nice to Have
- Google Analytics Certification.
- Experience with backlink strategies.
Qualifications
- Experience with web analytics tools such as Google Analytics.
- Proficiency in Microsoft Office, especially Excel and PowerPoint.
Benefits & Perks
- Position is eligible for an incentive bonus based on company performance.
- Flexible/hybrid work schedule with core office locations and remote days.
Working at Ahold
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation. We share a common motivation to drive change, take ownership, and enable our brands to better care for their customers. Our team supports great local grocery brands and their strategies, and we are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by values of courage, care, teamwork, and integrity, we focus on collaboration, curiosity, and continuous learning. We invest in our people, empowering them to learn, grow, and deliver at all levels of the business.
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About Ahold
Website
ahold.com
Location
Quincy, MA
Industry
Supermarkets and Other Grocery Retailers (except Convenience Retailers)
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