SEO Specialist

About the Role

Key Responsibilities

• SEO management for select clients including SEO auditing, keyword research, technical implementation, performance analysis, and SEO optimization
• Optimize clients' websites, including but not limited to optimizing content, optimizing meta data, updating internal linking, optimizing elements to improve conversion rate, etc.
• Quarterly and monthly client SEO performance audits to optimize campaigns and find opportunities
• Create quarterly strategies and tasks lists for clients and then fulfill those tasks
• Work with writers and publishers to create SEO strategy and ensure SEO best measures are maintained across content and campaigns
• Manage and create link building strategy for clients as needed
• Troubleshoot analytics problems and solve issues that arise with clients
• Work closely with clients to understand their SEO needs and provide a stellar client experience, including client education when necessary
• Produce detailed analysis and reporting on clients' campaigns
• Stay current on the latest SEO and analytics strategies and technologies
• Research and optimize for ranking in AIOs and LLMs
• Be a knowledge resource for other SEO team members
• Share data and insights with content and PPC teams
• Assist Principal as needed in other marketing efforts

Requirements

• 2+ years of SEO experience including keyword research, SEO optimization, analyzing site structure, Google Search Console, working with SEO software like Screaming Frog or MOZ, etc.
• 1+ year of Google Analytics and Google Tag Manager experience, Google Analytics certification preferred
• Strong Microsoft Excel and Google Sheets skills including drawing inferences and insights from the data
• Experience in managing SEO for multi-location businesses preferred
• Basic knowledge of how to read and manipulate HTML
• Strong writing, analytical and communication skills
• Detail oriented and organized with the ability to juggle 7+ clients
• Self-starter who is willing to solve analytics and campaign challenges
• Bachelor's degree preferred but not required

Nice to Have

• Google Analytics certification
• Experience in managing SEO for multi-location businesses

Qualifications

• Bachelor's degree (preferred but not required)

Benefits & Perks

• Health insurance
• Paid time off
• Work from home
• 401(k) matching
• Generous time off
• SIMPLE IRA match
• Fun agency environment