SEO Specialist

About the Role

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings, traffic, and conversions.
• Conduct keyword research, competitive analysis, and on-page optimization.
• Monitor, analyze, and report on performance metrics using tools like Google Analytics, SEMrush, Amazon Analytics, etc.
• Plan, launch, and optimize Ad Campaigns including Search, Display, and Shopping (if applicable).
• Manage and track budget allocation for PPC campaigns to ensure favored metrics.
• Stay updated on the latest search engine and paid search trends and algorithm changes.

Requirements

• SEO Management: 1 year (Required).
• E-commerce: 1 year (Required).
• Ability to commute: Saint Augustine, FL 32084 (Required).
• Strong understanding of search engines, particularly Google, and their ranking algorithms.
• Proficiency in link building techniques and strategies.
• Some experience in digital marketing with an emphasis on e-commerce platforms.
• Excellent research skills to stay ahead of industry trends and competitor strategies.
• Ability to analyze data from various sources to drive decision-making processes.
• Strong communication skills for collaboration with cross-functional teams.

Nice to Have

• Experience with Google Ads and other paid search platforms.

Qualifications

• Experience in SEO management and e-commerce for at least 1 year.

Benefits & Perks

• 401(k)
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance