SEO Specialist

About the Role

Key Responsibilities

• Develop and implement SEO strategies that drive organic growth and improve domain authority.
• Perform regular technical SEO audits to optimize crawlability, indexing, mobile usability, site speed, and Core Web Vitals.
• Conduct detailed keyword research, competitor analysis, and content audits to identify ranking opportunities.
• Collaborate with in-house content creators to develop high-performing SEO content, blog articles, videos, and landing pages aligned with user intent and search opportunities.
• Monitor and optimize on-page SEO elements (title tags, meta descriptions, headers, schema markup, internal linking).
• Support and improve content strategy using analytics to guide decisions on content gaps, topic clusters, and pillar content.
• Leverage SEO tools such as Google Search Console, SEMrush, and GA4 to monitor performance, track KPIs, and identify technical issues.
• Work closely with sales and technical resource teams to uncover customer needs, pain points, and industry trends to align content with.
• Report regularly on SEO performance metrics, including keyword rankings, organic sessions, backlinks, and conversion rates.
• Assist in optimizing PPC landing pages, email campaigns for improved conversion and SEO value.
• Stay up to date with algorithm changes, emerging SEO trends, and industry updates.

Requirements

• 4+ years of experience in SEO - from tactical execution to strategy.
• Strong understanding of search engine algorithms, ranking factors, and Google's E-E-A-T principles.
• Ability to manage both technical and content-driven SEO efforts.
• Solid grasp of HTML/CSS basics, structured data, and website architecture as it relates to SEO.
• Experience working with cross-functional teams including sales, developers, and marketing.
• Detail-oriented with a data-first mindset.
• Knowledge of industrial automation is a bonus.
• Ability to communicate constructively with people from non-technical backgrounds.
• Desire to make projects excellent, regardless of contribution.
• Coachable and willing to learn and teach.

Nice to Have

• Knowledge of AI and how it impacts search technologies.

Qualifications

• 4+ years of experience in SEO.

Benefits & Perks

• Competitive salary - $27.00 - $40.00 hourly, based on experience.
• 100% employer-paid medical, dental, and vision insurance.
• Employee ownership as part of the team.
• Retirement plan with company match (401(k)).
• Paid sick leave and vacation that accrues immediately.
• Supportive work environment valuing well-being and growth.