SEO Specialist
Ahold
Job Description
About the Role
The SEO Specialist at Ahold Delhaize USA is responsible for planning, implementing, and managing overall SEO strategies to deliver qualified traffic through organic search channels. The role involves optimizing digital presence for multiple brands, supporting seasonal retail and commercial planning, and collaborating with cross-functional teams to ensure SEO best practices are followed. The position offers a flexible/hybrid work schedule with core locations in Salisbury, NC; Chicago, IL; Quincy, MA; Carlisle, PA; Scarborough, ME; and Hyattsville, MD, and requires applicants to be authorized to work in the United States on a full-time basis.
Key Responsibilities
- Fully own organic search optimization and ROI maximization for all digital and eCommerce activities for Ahold Delhaize USA Brands.
- Perform keyword research and mapping to support content and optimization strategies.
- Optimize website content, metadata, and website structure for SEO best practices.
- Conduct regular SEO audits and support implementation of on-page improvements.
- Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush.
- Assist in the development of content briefs and support blog optimization efforts.
- Research and implement recommendations for link-building strategies.
- Stay current with evolving SEO trends, algorithm changes, and AI advancements.
- Support cross-functional teams with SEO recommendations and reports.
- Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO.
- Proactively work with the product team to identify Technical SEO opportunities and optimize websites continuously.
- Monitor redirects, click rate, bounce rate, and other KPIs; prepare and present reports with recommendations.
- Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests.
- Identify problems and deficiencies and implement solutions in a timely manner.
- Develop and implement backlink strategies.
- Work with third-party vendors for Local SEO and Schema.
Requirements
- 1-3 years of experience as Search Engine Optimization Specialist or similar role.
- Experience with A/B testing and other testing metrics.
- Strong understanding of marketing technology capabilities and ability to leverage them.
- Up-to-date with latest trends and best practices in online marketing.
- Experience with web analytics tools such as Google Analytics.
- Highly proficient in Microsoft Office, especially Excel and PowerPoint.
- Experience with SEO ranking tactics and content development to enhance SEO results.
- Experience in Organic strategy, tactics, and execution.
- Google Analytics Certification preferred.
- Experience with backlink strategies preferred.
- Strong relationship building and communication skills.
- Strategic planning and project management skills.
- Strong customer orientation and ability to influence teams.
- Attention to detail in project management.
- Ability to stay current with industry knowledge, trends, especially AI.
Nice to Have
- Google Analytics Certification.
- Experience with backlink strategies.
Qualifications
- 1-3 years of experience in SEO or similar roles.
- Proficiency in web analytics tools and SEO tools.
- Experience with Google Analytics and SEO ranking tactics.
Benefits & Perks
- Salary range from $75,040 to $112,560 in IL/MA/MD and $86,320 to $129,480 in ME/NC/PA/SC.
- Eligible for incentive bonus based on company performance.
- Flexible/hybrid work schedule with in-person and remote days.
Working at Ahold
At Ahold Delhaize USA, the company provides services to one of the largest portfolios of grocery companies in the nation. The organization shares a common motivation to drive change, take ownership, and enable brands to better care for their customers. They support local grocery brands and their strategies, fostering a welcoming work environment where all associates can succeed and thrive. The company is guided by values of courage, care, teamwork, and integrity, emphasizing collaboration, curiosity, and continuous learning. They invest in their people, empowering them to learn, grow, and deliver at all levels of the business.
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About Ahold
Website
ahold.com
Location
Chicago, IL
Industry
Supermarkets and Other Grocery Retailers (except Convenience Retailers)
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