SEO Specialist
Ahold
Job Description
About the Role
Ahold Delhaize USA is a division of a global food retailer and part of the U.S. family of brands, including Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop. The company supports its brands with a wide range of services such as Finance, Legal, Sustainability, Commercial, Digital and E-commerce, and Technology. The SEO Specialist role is responsible for planning, implementing, and managing overall SEO strategy to deliver qualified traffic through organic search channels, working closely with various teams to optimize digital presence and support seasonal retail and commercial objectives. The position offers a hybrid work schedule with in-person and remote days at multiple core locations across the U.S.
Key Responsibilities
- Fully own organic search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize USA Brands.
- Perform keyword research and mapping to support content and optimization strategies.
- Optimize website content, metadata, and website structure for SEO best practices.
- Conduct regular SEO audits and support implementation of on-page improvements.
- Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush.
- Assist in the development of content briefs and support blog optimization efforts.
- Research and implement recommendations for link-building strategies.
- Stay current with evolving SEO trends, algorithm changes, and AI advancements.
- Support cross-functional teams with SEO recommendations and reports.
- Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO.
- Proactively work with the product team to identify Technical SEO opportunities and optimize websites continuously.
- Monitor redirects, click rate, bounce rate, and other KPIs; prepare and present reports with recommendations.
- Create an A/B testing roadmap, collaborate with teams, execute tests, and report results.
- Identify problems and deficiencies and implement timely solutions.
- Develop and implement backlink strategy.
- Work with third-party vendors for Local SEO and Schema.
Requirements
- 1-3 years of experience as Search Engine Optimization Specialist or similar role.
- Experience with A/B testing and other testing metrics.
- Strong understanding of marketing technology capabilities and ability to leverage them.
- Up-to-date with latest trends and best practices in online marketing.
- Experience with web analytics tools such as Google Analytics.
- Highly proficient in Microsoft Office, especially Excel and PowerPoint.
- Experience with SEO ranking tactics and content development to enhance SEO results.
- Experience in Organic strategy, tactics, and execution.
- Google Analytics Certification preferred.
- Experience with backlink strategies.
Nice to Have
- Google Analytics Certification.
- Strong relationship building and communication skills.
- Strategic Planning and Project Management experience.
- Strong customer orientation.
- Ability to engage and influence teams.
- Project management skills with attention to detail.
- Knowledge of industry trends, especially in AI.
Qualifications
- Experience with SEO and digital marketing tools.
- Proficiency in web analytics and SEO ranking tactics.
- Relevant experience in organic search strategy and execution.
Benefits & Perks
- Salary range from $75,040 to $112,560 in ME/NC/PA/SC regions.
- Salary range from $86,320 to $129,480 in IL/MA/MD regions.
- Eligible for incentive bonus based on company performance.
- Hybrid work schedule with 3 in-person days and 2 remote days.
- Supportive work environment focused on growth, collaboration, and continuous learning.
Working at Ahold
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation. Our team shares a motivation to drive change, take ownership, and enable our brands to better care for their customers. We support local grocery brands and their strategies, and our associates are the heartbeat of our organization. We are committed to creating a welcoming work environment where all associates can succeed and thrive. Guided by values of courage, care, teamwork, and integrity, we foster a culture of collaboration, curiosity, and continuous learning. We invest in our people, empowering them to learn, grow, and deliver at all levels of the business.
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About Ahold
Website
ahold.com
Location
Scarborough, ME
Industry
Supermarkets and Other Grocery Retailers (except Convenience Retailers)
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