SEO Specialist

About the Role

Key Responsibilities

• Support measurement and optimization of SEO strategy for a new project.
• Execute on SEO strategies tailored to project growth.
• Conduct competitor analysis to identify content gaps and new opportunities.
• Work with SEO developers to create and implement tools and calculators.
• Find, test, and measure results for new SEO technologies and strategies.
• Understand and use basic marketing principles in strategies.
• Understand and use technical website principles.
• Understand and use industry standard SEO tools (SEMRush, Ahrefs, ScreamingFrog).
• Understand how CRO and CX are crucial parts of SEO success.
• Partner with the data science team to create data-driven content.
• Implement and manage an internal linking strategy to boost page authority and improve user navigation.
• Experiment with new content formats (e.g., videos, infographics, tools) to drive organic growth.
• Stay updated on content marketing and SEO trends, including algorithm updates, to adjust strategies proactively.
• Work closely with the SEO team, marketing, and content creators to ensure all materials align with SEO goals and brand voice.
• Track content performance metrics (e.g., organic traffic, click-through rates, and engagement) and provide actionable insights to improve results.
• Develop, edit, and optimize content for blogs, product pages, and category pages to ensure it aligns with SEO best practices.
• Research and incorporate target keywords naturally into content to improve rankings and search visibility.
• Create compelling meta titles, descriptions, and header tags for optimized on-page performance.

Requirements

• Degree in Marketing, or related field.
• 3+ years in SEO or related position, either with an agency or for a single brand.
• Strong experience in content development & strategy (keyword research, competitor analysis, internal linking).
• Experience with industry standard SEO tools (SEMRush, Ahrefs, ScreamingFrog).
• Data-driven mindset with a strong ability to analyze and interpret performance metrics.
• Keen eye for other teams/departments' projects that may have an unexpected impact on SEO.
• Clearly explain technical needs to the web development team and understand the technical components of SEO.
• Willingness to utilize new technology and understanding of basic AI capabilities.
• Performs sedentary work in an office environment with limited lifting or walking required.
• Close visual acuity required to perform work at computer terminal.

Nice to Have

• Experience working with AI tools or understanding basic AI capabilities.
• Experience collaborating with data science teams.

Benefits & Perks

• Well-defined career paths.
• Great work/life balance and hybrid work schedule.
• Medical, dental, and vision benefits.
• Health Savings Account (HSA) or Flexible Spending (FSA).
• Company paid Life, AD&D, and Short- & Long-Term Disability.
• 401K with company match after 90 days of service.
• Holiday pay and paid time off.
• Extensive wellness program and employee discount programs.
• Personal health advocate.
• On-site fitness center.
• Free soda, coffee, and snacks all day every day.